Examining the Western Perception of China through Media Evolution

?This study explores how the Western perspective on China has been shaped by changes in media delivery methods over time. It begins by highlighting the importance of the topic and aims to understand how alterations in media representation have influenced Western views of China. Through a comprehensive literature review, it traces the historical portrayal of China in Western media, identifying prevalent themes and narratives.

The methodology employs a comparative analysis approach, utilizing primary sources such as newspapers, television broadcasts, and online content to track the evolution of message delivery modes. By analyzing different historical periods from the early 20th century to the present day, the study investigates how media representations of China have evolved, considering the influences of globalization, technological advancements, and social media.

Key findings include the transformation of media portrayal from exoticism and orientalism in the early 20th century to more nuanced narratives during the post-Cold War era. The study also reveals the impact of digital media and social platforms on providing diverse perspectives on China, challenging mainstream narratives.

The research questions address various aspects of media representation, including the influence of agendas, the perceptions of domestic Chinese towards foreign media, and the role of propaganda during the Cold War. Additionally, the study investigates the effects of media technology on the immediacy, accuracy, and depth of reporting, as well as its implications for public perceptions and attitudes towards China in Western societies.

Data collection involves standard measures such as views, readership, and book sales, as well as ordinal rankings and nominal categories to assess overseas exposure and media influence. Through this comprehensive analysis, the study aims to shed light on the complex relationship between media representation and Western perceptions of China.