EVP and the PVP Revolution

In an era where employees expect more from their workplaces, the concept of the employee value proposition (EVP) is undergoing a transformation. In crooton’s?Untapped Magazine we hear from Robert Peasnell , Head of Growth at TMPW:

“The PVP is a personalised, flexible approach tailored to address employees’ diverse needs and aspirations as unique individuals, not just workers.”

The transition to a Personal Value Proposition (PVP) reflects the evolving priorities of today’s workforce. Benefits such as flexibility, opportunities for professional growth, and work-life balance have turned into non-negotiables for employees in the new labour market. The traditional EVPs that rely on emphasis for ‘compensation’ and ‘excellent benefits’ are presenting jobseekers with only part of their company's vision and story. This falls short of their expectations and results in heightened disengagement and higher turnover rates.

“Times have changed,” and organisations must adapt by evolving their EVP into a more dynamic PVP that puts workers second and humans first. A PVP acknowledges employees as individuals, providing unique experiences that align with their personal and professional aspirations. This approach meets a key balance between the empathy of humanity and the economics of business, ensuring employees feel valued and connected within the workplace.

Stephen Anderson, the CEO of crooton is also a firm believer in the traditional EVP being improved with this personal touch, and had this to say:

“At crooton, we believe that fostering a culture centred around the individual is not just an evolution - it’s a necessity in today’s workplace. By transitioning from traditional EVPs to Personal Value Propositions, we can truly connect with our employees as people first. This approach doesn’t just build stronger teams; it builds a better future for everyone.”

The benefits of investing in a strong, modernised PVP are undeniable. Companies with personalised and evolved EVPs see a 69% decrease in annual turnover, an 18% boost in productivity and a 23% rise in overall profitability. Moreover, by building emotional connections and offering personalised support, any organisation can empower their employees to reach their full potential. This drives organisational success.

So, what are the key takeaways?

Evolving your EVP into a PVP doesn’t mean replacing your core values or propositions. It will only enhance them. By adopting a human-centric personalisation to their offering, companies will create a workplace culture that retains top talent, boosts engagement, and mitigates disruption in an ever-changing world.

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