Evolving the UrbanDart Identity

Today we're launching our new logo & young fresh brand identity.

At UrbanDart, we're rethinking sales & growth; by tapping into the power of people, data, and technology to make sales easier, faster, and efficient for thousands of companies worldwide. We've successfully been a part of the growth stories of multiple organizations this year and each of these makes us proud as a team.

Although we loved our earlier logo, we felt that we needed to evolve. An identity that amplifies our attitude, and reflects our ambitions. Something that is simple, fun, versatile, and adaptable. With our upcoming new suite of products this year, we couldn't have asked for better timing.

To inspire the new identity, our design team has done extensive interviews and research with the UrbanDart community. The insights from this process led us to what we did next. Our ambassadors have a strong, emotional sense of purpose, are aspirational, and are proud of the community they're a part of. We needed a symbol that shows our core desires - aspirational, high energy, innovation & trustworthiness. We worked on a logo mark which would be "the" visual element across our app, prints, and digital platforms.

We love minimal, and we continue to embrace the black and white color palette. Now, with a dash of energy to the logo, it enhances our personality and adds more swag to what we do.

The overall effect creates a mark that is fresh, modern, optimistic, energetic, easily recognizable, confident, and trustworthy - and we believe we are headed in the right direction.

The UrbanDart Team