Evolving Local Search Landscape: Top 12 Developments from 2023

I'd like to share with you the latest developments in local search for the second quarter of 2023. Staying informed about these changes is vital for local business owners and marketers to remain competitive and maximize their online visibility.

Let's dive into these groundbreaking updates.

1. First Look at Google's Search Generative Experience (SGE)

The introduction of Google's SGE has stirred up the world of local SEO. This new feature has both pros and cons, showing promise for improved search experiences but also presenting challenges due to UX errors and a limited number of results displayed. Though some SEOs have expressed concerns about SGE's 'walled garden' approach, a balanced view reveals potential opportunities for local businesses to leverage this feature.

2. Google's New Review Recovery Form

After the switch to an AI-based review filter in 2022, many businesses noticed their reviews disappearing. To address this issue, Google introduced a review recovery form in 2023. Although it's a welcome addition, the process remains time-consuming for business owners.

3. Google's Guidelines on Reviews & Donations

Google clarified that businesses should not ask for reviews in exchange for donations. Instead, businesses should leverage their philanthropic activities for authoritative citations.

4. The Power of Video in Local SEO

Videos are becoming increasingly important in local SEO. Businesses can now animate still images into short videos, helping them stand out in local searches. But there's a caveat - the ideal video length should be around 30 seconds, unless the file size is kept under 75mb.

5. Google's Fact-Checking Texts

Google has started texting business owners to verify their information. While it's a helpful initiative, it's also a reminder to remain vigilant against potential scams.

6. Live Agent Chat Feature

Google Business Messages now allows businesses to add a 'chat with a live agent' feature to their Google Business Profile. This feature could significantly enhance customer engagement and accessibility.

7. Local Results in Google's Mobile Grid Test

Google's mobile grid display test is packing an impressive amount of local information into its results, hinting at a more dense display of local search results in the future.

8. Google Maps' Services Button

Some Google Maps listings now show the 'services' button before the 'call' button, emphasizing the importance of providing comprehensive information about your business services in your Google Business Profile.

9. Quick Competitive Analysis Tip

The 'Often Searched Together' feature can provide insights into your local competitors, offering a shortcut to performing a competitive analysis.

10. Bug Affecting Google Updates

A recent bug was causing difficulties in managing Google Updates (formerly Google Posts). Although the issue has been resolved, it serves as a reminder to regularly check and update your business posts.

11. Consequences of Hiding Your Google Business Profile (GBP) Address

Hiding your GBP address can lead to a drop in local rankings. This Google guideline has been heavily criticized, especially considering the rise of home-based businesses during the COVID-19 pandemic.

12. Learning From the Pros

Last but not least, learning from seasoned experts can provide a wealth of knowledge and insights. Videos like Darren Shaw's short local business audit are invaluable resources for both novice and experienced local SEOs.

The landscape of local SEO is continually evolving, and these 12 updates reflect just some of the changes. Staying informed and adaptable will ensure your local business continues to thrive in the online world. Don't hesitate to reach out if you need any help navigating these new developments.