Evolve OOH Visits Key APAC Partners

Evolve OOH is a global Out of Home specialist, with a global presence. Being the first team member based in Singapore, it was only fitting that our Founder and CEO Robin Hall and I set off for a tour of the key cities in the Asia Pacific (APAC) region, a key region of focus for our team.

The main aim of our trip was to meet media owners, clients & partners in Singapore, Hong Kong, Tokyo and Seoul.

 The focus of each meeting was to discuss the potential of each unique market in terms of their OOH inventory and their capabilities as well as any new product developments, and, more importantly, how these could best be used to benefit our clients and their strategies. Discussions about upcoming local events, such as the Rugby World Cup and the 2020 Olympic Games, were also beneficial in understanding how we could engage clients further by capitalising on these noteworthy events.

 The smart use of data and new technologies to deliver tangible results for our clients is the bedrock of Evolve OOH’s unique offering and, consequently, was a key talking point at all meetings.

 Evolve OOH is also proud about the people we hire and their expertise. We pride ourselves on the relationships that we are able to build with media owners, clients and partners across the globe. Friendship is key to our business and something that we were able to encourage both in the offices where our meetings were held and whilst out and about sampling the local delicacies with our wonderful partners. A few highlights included braving the acquired taste of eel stomach, exploring the intricate alley ways of Shimbashi, being checked into a hotel by a robot receptionist and, of course, as we are the ultimate OOH enthusiasts, getting to grips with the impressive array of OOH inventory available in each market. 

 The trip most definitely highlighted the significance and importance of having a presence in the APAC region to support our business partners. With an Evolve OOH office in both London and Singapore, we are able to work closely with media owners and clients across the globe, enabling us to quickly deliver on briefs, across different time zones. Working directly with our media owner partners in APAC to ensure our clients are accessing the best inventory and pricing available quickly and consistently is a standout aspect of our business.

 The trip was a huge success. It proved the importance of our global presence, the advantage of being close to both existing and potential clients and agencies and the benefit of nurturing partner relationships.