Evolution’s Geotargeting: Transforming Customer Engagement with Location-Based Precision

With Evolution, telecom operators can now leverage the power of geotargeting to create highly personalized and location-based marketing campaigns that drive customer engagement and improve the effectiveness of digital engagement strategies. The new geotargeting features in Evolution allow you to seamlessly target customers based on their real-time location, optimizing offers, notifications, and loyalty programs.?

Create Polygon-Shaped Geo-Fences?

Evolution's map view now allows users to draw out specific geographic areas as polygon-shaped geo-fences. These virtual boundaries can be used to define the location for campaigns, notifications, or offers eligibility. With this feature, operators can ensure that the right messages and offers reach the right customers based on where they are, significantly enhancing the relevance and effectiveness of customer interactions.?

Set Location Pins for Merchant Partners and Product Suppliers?

In addition to geo-fences, Evolution allows users to create location pins on the map, marking important outlets such as merchant partners and product suppliers. By associating these locations with specific offers or promotions, businesses can create targeted campaigns that are location-sensitive, ensuring that customers receive relevant offers based on proximity to these locations.?

Offer Eligibility and Prioritization Based on Current Location?

Evolution takes location-based targeting to the next level with real-time offer presentation strategies. The platform automatically filters and prioritizes the best- fitting offers and displays ?them to customers in order of relevance. Customers will see offers based on their current location, with added features like "distance from me" and "take me there" options, making it easier for them to take action on the offer.?

Identify Target Customers in Specific Locations?

With Evolution’s advanced segmentation tools, telecom operators can quickly identify customers who are within a particular geo-fenced area. This feature enables precise targeting of customers based on their last known location, making it possible to view distribution in real-time through customizable dashboards. ?

Configure Location Triggers for Campaigns?

Evolution makes it easy to trigger campaigns based on a customer’s location update. By setting up location-based triggers, telecom operators can initiate workflows when a customer enters a predefined geo-fenced area. This helps automate and personalize the customer experience, ensuring that the right messages or offers reach the customer at the right time.?

Sensitive Personal Information Protection?

Evolution prioritizes data security by ensuring that all customer location information is handled securely. Through advanced pseudonymization techniques, sensitive personal information is protected, offering peace of mind for both operators and customers.?

Capture Customer Consent for Location Tracking?

As part of its commitment to privacy and data security, Evolution enables customer consent management. Through its API and core customer profile, the platform maintains real-time status updates on whether customers have consented to share their location. Customers can choose to allow location tracking always, only when using the app, or never.?

Real-Time Location Capture via App Integration?

By integrating with your app, Evolution can capture real-time customer location data based on their consent. This updated location is fed into the Evolution platform via the REST API, ensuring that campaigns and offers are always based on the most up-to-date information.?

Enhanced Precision in Customer Value Management (CVM) and Gamified Loyalty Programs?

Evolution’s geotargeting capabilities elevate the effectiveness of Customer Value Management (CVM) and Gamified Loyalty Programs. Operators can now use location as a prioritization factor in Next Best Offer decisioning, ensuring that customers receive the most relevant offers based on their geographic context.?

• Partner Loyalty Offers are displayed to customers based on the nearest redemption locations, ensuring seamless access to rewards.?

• CVM Campaigns can be triggered to offer roaming packages when customers are nearing a country border or airport, enhancing the relevance of offers while traveling.?

• Mini-game-based promotions can be tailored based on customer location, creating unique and location-aware engagement opportunities.?

Conclusion: Elevating Customer Engagement with Evolution?

Through the ?geotargeting features in Evolution, telecom operators are empowered to create highly personalized, location-based marketing campaigns that resonate with their customers. Whether it’s delivering real-time offers, targeting customers with precision, or enhancing loyalty programs, Evolution’s geotargeting capabilities are designed to take your digital engagement strategy to the next level. By seamlessly integrating location data with powerful analytics, Evolution helps telecom operators connect with customers in meaningful and impactful ways. Contact us today to learn more.