Evolution of Web Analytics in the world of AI - Measuring Trust
We all know how difficult it is to stay afloat in today's world with a business that adds value to the customer. The landscape is volatile and technology ever changing! If a business needs to survive, then it must move beyond just its products and services which are actually its most fragile aspect, to something that's robust and immune to change or obsolesce. Businesses need to go beyond, beyond the physical attributes of their products to build a brand that's centred around "Trust".
Customers on the other hand seek more than just a product, they are looking for a solution. Our current market is so saturated with similar offerings that it's more difficult to choose a product than to actually buying one. Customers too are look for something beyond the mere physical attributes of a product, they are looking for a solution that offers them peace of mind and reliability that's once again centred around "Trust". And customers gain Trust in a brand through Consistency, consistency in quality, service, or anything the company delivers to its customer. While measuring Trust is a challenge due to it's inherent abstractness, Consistency thankfully, is easy to measure.
Now we all know that we are on the fringes of another massive technological disruption, AI is transforming everything and altering the way we do business. Businesses which do not recognise its potential and adapt would inevitable be replaced by ones which will have an AI driven culture. AI, apart from all the amazing things it can do is also good at building consumer Trust. It's easier and quicker to build Trust in your Brand through the proper implementation of AI, than without AI.
That said, today it's very easy to implement AI into your existing business website. All you need are a few lines of code and a subscription with one of the AI giants like OpenAI, Krutrim, Meta, etc. But will this do? Will your customers be happy if you have an AI powered chatbot on your website? Will you boost sales just by adding a AI powered product recommendation engine? Will you gain more traffic by deploying AI generated marketing campaigns? Probably not!
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One of the biggest risks associated with AI is not in implementing AI itself, but rather in deciding what it represents for your business and "how to measure" it's impact.
Before implementing AI in your business it's very important for the leadership to understand its implications and its impact across the chain of command. I will list a few examples highlighting the frame of mind that needs to incorporated by the leadership before taking a plunge into AI powered solutions:
As you can see this is an extensive topic and needs a lot of thought. If you are keen to explore AI solutions for your existing business then you can reach out to me either via the comments or via a DM and I can help draft a plan for your business and industry.
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