?? Evolution of the Social Media Revolution and How to Future-Proof Your Efforts

?? The Ever-Changing Landscape of Social Media and Future-Proofing Your Efforts

It's episode 19 of the Brand to Fan Show, where we dive deep into the fascinating world of fandom and its impact on businesses and entrepreneurs.?

This week I am going into my archives a bit to bring you a conversation about the evolution of the social media revolution and how you can future-proof your social media efforts. Joining me is Seth Bridges , the COO and co-founder of Rival IQ , as we explore this dynamic topic and weave in the concept of #BrandtoFan.

Social media has come a long way since its early days yet it remains evermore the disruptor we know it to be. From the rise of MySpace to the dominance of Facebook, Twitter, Instagram, LinkedIn, and now TikTok, we've witnessed the emergence of numerous platforms that have transformed how we connect and engage with one another. In this rapidly evolving landscape, businesses must establish a robust online presence and actively participate in social media conversations.

During our conversation, Seth and I highlight the importance of #LinkedIn as a social media platform every business (and their employees) must be active on in 2023. Job seekers aren't the only social media users who increasingly spend time here to explore new opportunities and make stronger connections, making it essential for companies to showcase their culture and values. As businesses embrace LinkedIn, it has become a powerful tool for individuals to shape their personal brands and convey their authentic selves to the professional world.

We also share a few of our favorite "unexpectedly good" brands on social media and how the bar is being raised for those you don't think should be good at social (looking at you, government accounts!)

How can you future-proof your social media efforts? Let's dive into the key takeaways from this episode:

1.?Be Authentic and Showcase Your Culture

Authenticity is paramount in today's social media landscape. You can attract potential recruits who align with your mission and vision by showcasing your company's culture and values. Doing so creates a positive surface area for your brand and demonstrates your commitment to social responsibility.

2.?Leverage the Power of LinkedIn?

LinkedIn is not just a platform for job seekers; it's a place to build your professional identity and connect with industry peers. Creating a comprehensive profile that highlights your skills and certifications is crucial. Transparency about career breaks or sabbaticals can demonstrate your honesty about work-life balance or necessary time away, showing that you practice what you preach.

3.?Prioritize the Fan Experience?

Always put the fan experience front and center to future-proof your social media efforts. Engage with your audience on a human-to-human level and create content that resonates with them. Building lasting affinity requires delivering value, being authentic, and providing an experience your audience genuinely values.

4.?Invest in Fundamentals?

While attention-grabbing content can be tempting, building a sustainable social media presence requires a solid foundation. Focus on branding, storytelling, and delivering relevant content your audience finds valuable. These fundamental marketing pillars may take time and resources, but they produce tangible results and keep you ahead of the curve.

5.?Stay Ahead of the Curve?

The social media landscape is ever-changing, and it's crucial (albeit exhuasting) to stay informed about emerging trends and anticipate potential changes. Remaining agile and adaptable will help you navigate uncertainties and leverage new opportunities. As the content experience evolves, you must predict how these changes will impact your social media marketing strategies.

2023 is a wild year for the rapid advancement of technology and how we're using it to communicate in our everyday lives. Over 15 years after it's mainstream appearance, social media plays a pivotal role in the marketing mix. You can future-proof your social media efforts by aiming to showcase your culture, prioritizing the fan experience, and resourcing appropriately.

Stand out from the crowd by providing value, being authentic, and creating meaningful human connections. These strategies will ensure that your efforts attract and cultivate affinity, loyalty, and trust in the future!

If you want to see my full interview with Seth (and some of the examples we referenced in the pod), check out the "Navigating Social Media Unknowns in 2023" from Rival IQ.

SHOW CREDITS

Brand to Fan Show is produced by?Teague FC?and supported by?FanWagn

Audio production by?Bryan Griggs?/?Griggs Production

Producers:?Kimberly Voorhis,?Ashley Ruiz?and?Carrie Hellbusch

Video Editing by?Garrett Teague

AI assistance from?Pictory.AI?and?CastMagic

And I’m your host,?Lauren Teague.