Evolution of Search Landscape

Over the past two decades, consumer search behavior has undergone a remarkable transformation. In the early 2000s, consumers primarily relied on search engines like Google to find information. By 2015, the landscape expanded to include social media platforms, such as Facebook and Twitter, as additional sources of information. Subsequently, marketplaces like Shopee and Lazada gained prominence in 2019, offering a convenient way to explore products. Now, in 2023, a groundbreaking shift has occurred as consumers increasingly turn to generative AI for information retrieval. This profound evolution has presented a significant challenge for marketers, who must adapt their strategies to meet the changing preferences and habits of consumers in this dynamic digital age.

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