The evolution of remote work: A pandemic legacy, a contested present
Cyrille Douin Digital Marketer Full Stack
?SEO ?SEA ?Social Ads ?Influence ?RGPD ?Emailing ?CRM ?Automation ? Nurturing ? Tracking ? RGPD ? Branding ? CRM #Enthusiasm #Active listening #Curiosity #Team spirit #Commitment
Remote work skyrocketed during the COVID-19 pandemic, becoming a permanent fixture in the way we work. In France and around the world, companies were suddenly forced to embrace "full remote" practices, and while some adapted smoothly, others resisted. This unprecedented shift made remote work mainstream, particularly for certain roles and sectors. For example, IT and software development teams were often at the forefront, more accustomed to working from a distance. ??????
But why, one might wonder, has the IT sector—especially developers—so easily embraced remote work? Perhaps it’s a matter of culture and necessity. Over the years, remote work has become so ingrained in IT that it’s almost a given for professionals in this field. Today, it’s tough to find skilled developers willing to take on roles that don’t offer flexibility, as working remotely has become an industry standard. ???
Return to the office: finding the balance ??
Lately, though, the pendulum has started to swing back. Companies, both in France and beyond, are inviting employees to return to the office, even if just two or three days a week. The hybrid model is increasingly popular, balancing the benefits of remote work with the undeniable value of in-person collaboration. For many businesses, this approach helps rekindle team dynamics, optimize cross-departmental processes, and nurture innovation. Although not everyone is thrilled about being asked to come back, this hybrid approach can strike a balance, offering the best of both worlds. ????
Employee monitoring in remote work: trust or necessity? ????
The most debated aspect of remote work might be employee tracking. As remote setups became common, so did the tools to monitor productivity. Today, some companies use software to keep an eye on activity, from tracking login times to ensuring that work computers are used for their intended purpose. ????
领英推荐
It’s a topic that splits opinions: while some view it as a breach of trust, others argue it’s merely a way to ensure productivity and maintain standards. After all, when we’re on a work computer, we’re expected to work. As long as pauses and breaks are accounted for and within legal guidelines, is it really such a big deal? What’s your take? Does employee monitoring shock you, or does it seem like a reasonable measure for companies adapting to this “new normal”? ????
Beyond remote vs. in-office: reimagining flexibility in work ?????
One thing is clear: the discussion isn’t just about “remote” versus “in-office” anymore. It’s about redefining flexibility, tailoring it to meet the needs of both the business and its people. Some employees thrive remotely, while others feel more connected and productive in the office. A successful work model will likely adapt to these diverse needs rather than forcing a single solution. ??
Moreover, as companies experiment with these hybrid models, it’s not just where we work that’s evolving but how we’re evaluated and managed. Employee tracking and flexible arrangements are just parts of a bigger conversation about work-life balance, autonomy, and accountability. In the long run, the companies that navigate this transformation best will be those that listen closely to their teams and remain open to adjusting their approach. ????
Further reading:
Marketing Operations Manager - Radency
3 周Can't wait to read the full article and join the discussion
Founder@ProKutumb | MSc. | B.E.
3 周It’s interesting to see how different industries respond
Helping business to benefit from AI revolution | AI Strategy for businesses | DM for consultation
3 周Do you think remote work impacts team cohesion?
making automations cool again ?? SAST, SRE & DevOps
3 周I’m curious about how companies will balance this
Blockchain, Web3 and AI evangelist with a passion to make the business world more transparent, efficient and sustainable for the future of Humanity.
3 周The flexibility of remote work is a huge advantage