The Evolution of Patient Care: From Engagement to Relationship Management

?Patient care has historically been predominantly transactional, focusing on treating illnesses as they arose without much emphasis on ongoing communication or relationship building. As healthcare continues to evolve, the term 'patient engagement' has become commonplace, symbolizing a shift towards more inclusive patient care. It was developed for the right reasons, but leaders in the industry are starting to realize that simple engagements fall short of patient expectations and provider needs.

Recognizing the limitations, TeleVox Healthcare is now championing, and the healthcare industry is now transitioning towards Patient Relationship Management (PRM), which emphasizes continuous, personalized interactions, heralding a new era of healthcare that prioritizes lasting relationships over mere transactions.

?

The Shortcomings of Traditional Engagement

Traditional patient engagement methods, while a step forward in involving patients in their healthcare, often remained episodic, tied to specific health events or appointments. These communication strategies typically revolved around specific interactions or treatments, lacking continuity beyond the clinical setting. Such episodic engagement did not fully address the need for ongoing support or foster a deeper connection between patients and providers, leaving a gap in care continuity and patient satisfaction.

?

Enter Patient Relationship Management (PRM)

Patient Relationship Management (PRM) emerges as a transformative approach in healthcare. PRM transcends these episodic encounters, championing a sustained, meaningful, technology-enhanced dialogue with each patient. Unlike episodic patient engagement, PRM emphasizes continuous, data-driven, contextually relevant interaction with patients.? This holistic model of care aims to improve patient satisfaction, health outcomes, and operational efficiency by ensuring that patient care extends beyond the confines of clinical interactions, fostering a deeper, more meaningful connection.

?

Innovation at the Heart of PRM

Technological advances have been pivotal in the development of Patient Relationship Management (PRM) systems like the TeleVox PRM. Innovations like SMART SMS, AI-driven automation, conversational AI and seamless integration with Electronic Health Records (EHR) empower PRM platforms to offer personalized, efficient, and comprehensive care coordination. These technologies facilitate real-time, bidirectional communication, automate routine tasks, and provide actionable insights, thus enhancing the patient experience while streamlining healthcare provider workflows. The adoption of these advanced technologies ensures that PRM systems can adapt to the evolving needs of both patients and healthcare providers, marking a significant leap forward in patient care.

?

The Operational and Financial Benefits of PRM

The adoption of PRM can lead to improved staff focus on care, enhanced patient retention, and a healthier bottom line—a trifecta of benefits for any forward-thinking healthcare organization. By automating communication and patient management tasks, PRM reduces the workload on staff, allowing for a more focused approach to patient care. This operational streamlining leads to cost savings and increases in revenue through improved patient retention and satisfaction. Moreover, PRM's data-driven insights facilitate targeted care strategies that further elevate the quality of service, promoting financial health and sustainability in the evolving landscape of healthcare delivery.

To learn more or engage with TeleVox and see how we can help your organization benefit from patient relationship management, Contact TeleVox or DM me.

#patientengagement #SMARTSMS #patientexperience #healthsystems #patientrelationshipmanagement #PRM

?