The future of office work
Neel Arora
Global Head of eCommerce @ Nestlé | Imagining the future of Digital Commerce
For the past 3 months I have been back in the office most days. For some this will be unthinkable and for others it will be quite unremarkable. After an 18-month experiment living as a digital nomad of sorts, I have been paying close attention to the conversation about the return to work.?I have concluded that we have got ourselves into something of a pickle and the future of work is still to be built.
The thing I hear people and companies talking about most is where they will work and specifically the number of days they will work in their primary office. Whilst this is an output of a conversation about workplace flexibility this is a very narrow discussion about a deeply complex and important conversation. Indeed there are three schools of thought:
The #digitalnomad evangelists
Laptops on beaches make for great posts and I must say I love the idea, but how many people can work this way and for how long? Many will be screaming at me LOTS and FOREVER and whilst I hope this will provide incredible experiences, working this way has limitations which must be considered.
?The #returntowork club
I recently listened to a self-made uber-successful entrepreneur who was mandating to his team that they must be back in the office 5 days a week. He was completely rigid in his view and was willing to lose/not hire people who did not see the world the same way as him. Then there was Jacob Rhys-Mogg who with his passive-aggressive desk-drop that gave the world a lesson on management…. from 1975. Senior leaders and business owners have every right to choose how their employees work… but at what cost?
The #hybrid workers
We all do a bit of hybrid, right? Talk to your employees, agree a mix of 2/3/4 days in the office and voila, everyone is happy? Whilst it is fashionable to say so, how do you ensure you don’t end up with the worst of worlds?
Rather than counting the days we need to have a conversation about the problems and opportunities we have as individuals, teams, business and human beings. So how do we take the conversation beyond a quota of days in the office and a stand off between employees and management? It's all about solving real-life problems:
The individual
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?The team/business
?Employee experience
?Doing the work
My view is that in the future companies will form different workstyles varying between remote working, office working, the metaverse and any hybrid combination of the three. Employees will seek out companies who share their vision of work. The dust has not settled and this will continue to evolve over the years driven by business results, employee needs and technological advances.
?The huge challenge is that 2.5 years ago most of us were not working from home and today we wake up to find we work in a completely different way (or not). Companies have not had the chance to develop ways of working and many employees have not been able to align their needs with their company. So what can we do about it?
Have a conversation as a company and as a team within that company. What are your needs as individuals and what are your needs as a collective?
Commit as a team. Individuals have different needs. The best teams flex to meet the needs of individuals but focus on the sum or the parts. This involves give/take and compromise.
Orchestrate it. In the end, many will end up with a hybrid model. But this needs conscious planning to ensure there are moments for connection, meetings and flexibility.
Review. It won’t be static. Businesses need change, individuals needs change. Check in as a team to see how you are going.
?The future is uncertain but the direction of travel is clear. In a time poor world flexibility is something of great value. Invest the time to get the most of out of it for everyone.
Director at Increment Consulting 2
2 年A great read Neel! And one I’ll definitely recommend to others Nic Robinson for starters!!
A Foodservice expert with a passion for turning consumer insight into extra sales value . With incredible brands like Starbucks We Proudly Serve, and all of the Sustainability and insight resources of Nestlé.
2 年This is such a fascinating topic, we’ve been doing a lot of work on this in Nestlé Professional, check out Humanyze who are brilliant on the topic of face to face connections dramatically improving Productivity and Creativity, and most importantly now, and more so this winter, workers engagement with their company.
Founder of STRIQE - Sales | Team Management | Retail | Insights | Quick Commerce | eCommerce | Negotiation | Experienced Event Chair
2 年Neel Arora - short-term I think it will be interesting to see how the cost of heating homes will play out in a return to work this winter... Could fuel subsidies be an employee benefit in the future?
Zone Head of Global Employer Branding | Certified Employer Branding Professional | 23+ Years of Employer Branding, Leadership Branding, Brand Management and Commercial Experience. #EmployerBranding #LeadershipBranding
2 年Jobe Beo Mei Y. Lee
Founder, geekspeak Commerce, Founder Guardlii, Board Member, 1855Whitby Tech Accelerator
2 年Thanks for sharing, a much needed conversation most companies are having especially with summer coming to a close. As much as technology has enabled work to continue and in some cases be more efficient, it has come at the cost of the ‘culture’ that makes a company. Especially if you have good one. Let alone the ‘Zoom fatigue’, I’m I the only one seeing more webcams left off? ????♂?For our team ‘hybrid’ seems to be working.