The Evolution of Media Production

& How Global Media Assets is Going to Change the World

It's 1988, and Nike is launching “Just Do It.” They are filming a commercial with their new $10 million dollar campaign budget (over 26M in 2024 money). In a secure location, the set is crawling with crew, over $100,000 in equipment alone and lighting arrangements built by the best in industry technicians, with state-of-the-art tech. There are even fake lighting packages set up to prevent competitors from replicating Nike′s set. Rounding out the end in “The golden age” of commercial advertising, the ad they are filming is the hottest in the world, the whole world will see it, and the whole world will rave about it.

Flash forward to 2024, and this era is dead. The entire world wouldn't see that ad today, and they probably wouldn't care to. Today, we advertise through a 12-square-inch piece of glass that everyone holds for about 5 hours a day. The complex creative and genius collaborations are also out, and they have been for a while; creativity was replaced with data. Data dictates results. Instead of making choices, being creative, and taking a gamble based solely on belief in the ad produced, companies just generate results with statistics which guarantee those results. How many commercials do you really remember over the past 20 years? Maybe the GoDaddy kiss from the 2013 Super Bowl, or Aflac's dancing duck. That's about it. Instead of taking risks on how the public will perceive their ads or for fear of ending up canceled, brands began to advertise the bland and boring, relying on their data.

However, the landscape began to shift again with the rise and fall of Vine, succeeded by TikTok and Instagram Reels. These platforms gave rise to a resurgence of creative genius, placing the power back in the hands of the creator, now the freelancer. Soon, people began to monetize their content, and there was even more incentive to create and produce. Today, there is a thriving ecosystem of freelance producers on social media, generating the best content in the world and cashing in on it. Well, some of them, a few. The truth is that most do not capitalize on their production. Most of them scramble to find clients and write a contract; most are desperate for guidance and help.?

So why isn't there a platform that facilitates the freelance media production process? There is demand on both sides of the market—brands and agencies need a surplus of content, and there are more than enough freelancers capable of producing that content. There just needs to be a platform that puts the two together, and regulates the quality/ cost of the content. Well, it turns out there actually are a lot of these companies already. From influencer marketing to UGC platforms to talent source websites. Some of them are good, others great, but most are over-complicated, already dated, and somehow missing the point: If you rely on talented & passionate individuals to produce the content, you will get quality results. Not “users” or “influencers” but professionals.?

Here comes my pitch. Global Media Assets, a media asset marketplace for the producer, the creative, and the individual. This is a location for the best social media content in the world to be sourced, produced, and delivered. Our platform is designed for this new era. We connect talented individuals directly with brands and agencies that need dynamic, compelling content, quickly and cost-effectively. By leveraging the trend towards digitization and individual creativity, we provide a marketplace that empowers freelancers and meets the fast-paced demand of modern media consumption.

As the industry continues to evolve, Global Media Assets is not just keeping pace; we will be setting the pace. We believe in the power of connection—connecting creativity with opportunity, and talent with demand. In this new world, where content is king and agility is everything, Global Media Assets stands at the forefront, championing the creativity and flexibility of freelancers and transforming how media is produced and consumed across the globe.

We are employing the next generation of talented individuals to make money doing what they love. For now, that's action sports athletes and lifestyle creators; but five years from now, most of the brands you know, will empower our world of creators to produce their social media content.