Evolution and Growth: PT Kurnia Ciptamoda Gemilang's Journey with Smart Fitting Room Innovation

PT Kurnia Ciptamoda Gemilang (KCG), a leading Indonesian retail powerhouse, established in 1998, continues to redefine the shopping experience through its unwavering commitment to innovation and customer-centricity. KCG has transformed from a single brand to a diverse portfolio encompassing Charles & Keith, Pedro, EA7 Emporio Armani, and Pomelo. This year, KCG is thrilled to announce the arrival of Armani Exchange in Indonesia, further diversifying the portfolio and introducing a new level of fashion to the customers. KCG operates a total of 91 stores across 20 cities and 14 provinces in Indonesia.

KCG's success is rooted in its steadfast dedication to innovation. The company fosters a culture of growth through its retail academy and employee well-being programs, ensuring a motivated and empowered workforce.

KCG has shown exceptional resilience and growth despite global challenges, with remarkable increases in sales over the past five years and exceptional success for brands like Charles & Keith, Pedro, and EA7 Emporio Armani. The company's outstanding performance highlights its ability to thrive and excel in a competitive market.

Beyond impressive sales figures, KCG is revolutionizing the shopping experience with its innovative smart fitting room. Gone are the days of stepping out repeatedly to find different sizes or styles. KCG's fitting rooms are now equipped with tablets, serving as a personal shopping assistant at your fingertips. Customers can browse a vast selection of clothing options from the comfort of the fitting room. The tablets provide detailed information on sizes, colors, and even complementary pieces available in the store. With a few taps, customers can request additional items to be delivered directly to the fitting room, eliminating unnecessary interruptions and wait times.

Dedicated staff are readily available to assist with requests, ensuring a personalized touch throughout the shopping journey. KCG's smart fitting rooms are a testament to the company's commitment to merging convenience with exceptional customer service.

KCG remains steadfast in its commitment to enhancing customer satisfaction. This dedication fuels KCG's passion to innovate and push the boundaries of the retail fashion experience. KCG deeply values its cherished customers, who have been integral to our journey.

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