The Evolution from Alphagreen Group to Alphawell Brands

As summer 2022 comes to a close, it's time to wave goodbye to Alphagreen Group as we transition to the newer Alphawell Brands. Our decision to rebrand comes at an exciting juncture where we want to reflect our expansion from only CBD into broader wellness.

As our direction changed, we needed a name that echoed our visions for the future. Before we share these aspirations, let’s take a look back at where we started, how we scaled Alphagreen Group to a category leader, and why it’s time to welcome Alphawell to the table.?

Looking back on our origin…

In October 2022, it will be 3 years since our mission to build a platform offering the best quality products to customers in a very intransparent market. We noticed a significant gap in the industry for effective, trustworthy CBD products, but a lot has happened since. We managed to raise one of the largest seed rounds in the CBD & Cannabis industry, inviting our customers to invest and become part of the community. Our approach grew Alphagreen and cemented us as the leading CBD marketplace in Europe within 12 months. Other brands began to reach out, asking for help with their own growth marketing. Thus, we officially launched NUOPTIMA, our in-house marketing team turned agency growth engine. We've scaled and grown multiple brands across health, wellness, tech, and finance ever since.

As growth experts, we saw lucrative and synergetic opportunities within the Amazon eCommerce space, which resulted in our acquisition of 96North, a luxury aromatherapy brand. This was the beginning of our shift into broader wellness and expansion of growth channels beyond SEO & Email Marketing.

Since its acquisition, 96North has grown 260% and has expanded from the US to the UK markets. 2023 holds several new geographical expansions and new product extensions. With the acquisition, we have developed an in-house Amazon function and a dedicated creator team & ads specialist to capitalise on the TikTok platform.

Where to next?

Going into Q4, we’ve decided to reflect our evolution by rebranding from Alphagreen to Alphawell. This demonstrates our move away from the CBD & Cannabis markets and into the broader health & wellness category.?

Our mission is still the same; help people live healthier, longer, and more enjoyable lives.?

Alphawell is passionate about providing wellness products that deliver genuine benefits. As new ingredients, delivery formats and brands are being introduced to consumers, we are excited to play a crucial role in consumers mind as a platform and house of brands. Through intentional acquisitions and expert growth strategies, we are leading the transformation to better quality products and honourable businesses.

Say hello to Alphawell

Alphawell is a consumer brand group that embodies the intersection of conventional and alternative medicine, as well as plant-based wellness and innovative technology.?

As Alphagreen, we sought to tackle the lack of quality and trustworthiness in the CBD and Cannabis market; but as Alphawell, we will develop a multifaceted platform that will disrupt the current wellness industry and make way for a better, more holistic approach. With our expertise in growth marketing, our existing tech infrastructure, and our experienced team, Alphawell Brands will be the catalyst for expansion and bringing forth high-quality wellness labels.

Excitingly, we’re looking to expand our portfolio and continue to acquire brands. With the advantage of being a profitable business, we’re looking for the right deal - not any deal, which will continue to set high standards for our team and businesses.?

Thank you to everyone who continues to support our growth and shares our enthusiasm for blending the health and wellness sector with innovative tech strategies. We are excited to welcome Alphawell Brands to the market and expand beyond our limits.