Evolution of Context
? Julian Stodd

Evolution of Context

Context is not static: held rather in a dynamic interaction with the things that flow through it. Stories are no exception to this: both formal stories, and the tacit and tribal folklore of the Organisation, these things flow through context, and evolve it.

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This is one way of understanding why it can be so hard to find one ‘shared reality’ within large Organisations – because the quest for that reality evolves the context within which it is held.

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