The Evolution of the CMO Role: Insights from Lindsey Scheftic
Welcome to this in-depth exploration of the Chief Marketing Officer's role in today's rapidly changing digital landscape. Our special guest, Lindsey Scheftic, the brains behind 'The CMO Sidekick', joins us on the NTM Growth Marketing podcast to share her insights on the transformation of the CMO role, the integration of AI in marketing, and the power of mentorship. Get ready to dive deep into the world of strategic marketing as we break down the expertise that's shaping the industry.
Defining The CMO Sidekick
In an exclusive chat with Lindsey, we unravel the concept of a 'CMO Sidekick'. It's your go-to marketing partner, the Robin to your Batman in the corporate world. Your sidekick is more than just an assistant; they're an extension of your strategic brain, a sounding board, and a strategic resource that helps handle the diversified load you deal with as a CMO.
"A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done."
Lindsey's interpretation of a CMO Sidekick stems from her own experiences and discussions with peers who were overwhelmed by the burgeoning responsibilities of a CMO, from brand development and growth driving to AI and automation. The solution, thus, was to fabricate a bespoke service to assist CMOs and senior marketers with the complex tasks and strategic decision-making that define their role.
The Expanding Universe of the CMO
Modern CMOs are warriors on numerous fronts, tasked with a bewildering variety of duties. From orchestrating brand health to driving sales and ensuring the efficiency of marketing dollars, there is an impressive shift from a focus only on branding to a more holistic sense of growth and performance marketing.
Lindsey recalls the early days, when brand managers, like hers at Red Bull, concentrated solely on brand health, but she highlights a pivotal shift over the last five years. The rise of growth and performance marketing roles has redistributed the weight of responsibility, now straddling the fence between brand stewardship and driving immediate sales. CMOs are increasingly accountable for measuring the outcomes of their campaigns and guiding CFO decisions, making the role far more complex than it used to be.
Lindsay's Marketing Evolution
When speaking of her professional development, Lindsey considers herself an early adopter of trends, always seeking out what's next on the digital frontier. Her journey started with traditional marketing, then swiftly embraced website marketing and content creation on emerging social platforms like Twitter.
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Adaptability has been Lindsey's mantra, with a comprehensive resume that stretches across retail marketing, digital strategy, creative production, and media. Now she applies this diverse experience to various companies through her consultancy. She emphasizes the importance of understanding AI and how it can act as a strategic copilot in today's marketing environment.
AI: The Great Marketing Equalizer in 2023 and Beyond
Durings the conversation, AI serves as a hot topic. From initial skepticism about its scope, Lindsey shares how AI tools like 'read AI' and 'claude AI' have become indispensable in her day-to-day tasks. These tools provide analysis of engagement during meetings and assist in accelerating strategic processes.
Lindsey predicts that AI's most immediate benefit for marketing teams will be in automating manual tasks and streamlining data management. She also discusses her involvement with an AI-powered brand tracking research company, Brox AI, that offers real-time consumer insights—a game-changer in market analysis.
Marketing Mentorship and Influence
The value of mentorship is evident in Lindsey’s journey; she extols the influence of industry visionaries like Christian Jacobson and Gary Vaynerchuk. She associates their forward-thinking and unconventional approach to marketing with her own drive for growth and innovation.
Connect with Lindsey Scheftic
Those interested in the intersection of AI and marketing or seeking strategical marketing insights can connect with Lindsey:
Lindsey remains an open book, always eager to engage in compelling discussions about marketing trends and to connect with like-minded professionals.
Board Director & Trusted Advisor , CEO, Business Owner, Chair, CFO, AI Consultant, Cyber, Digital Solutions, Board Strategic Planning Facilitation | M&A 100+ Deals, $400M+ Capital Raised
10 个月Sounds like an inspiring conversation! Can't wait to learn from Lindsey Scheftic. ??
This was such a fun podcast!! Thank you so much again for having me!