The Evolution of Breakfast: Trends for 2023
From snacks for breakfast and TikTok-inspired meal prepping, to nutrient-loading and flavour exploration, the morning meal continues to evolve to fit with consumers’ diverse lifestyles. Here we highlight 3 key trends from our recent report detailing which lifestyle factors and product innovations are driving change in breakfast consumption.
1.????Blurring the Line Between Snacking and Breakfast:
With 61% of global consumers replacing breakfast with a snack, the demand for quick and convenient morning bites is on the rise. TikTok-inspired breakfast prepping and a younger generation of fast-food breakfast fans are reshaping the morning meal.
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2. Healthier Breakfast Options: Increasingly, people view breakfast as an opportunity to incorporate nutritious ingredients into their diets. Protein-packed choices like cottage cheese and high-protein cereals are gaining popularity. Additionally, there is a growing interest in gut health, leading to the development of gut-friendly products and morning supplements.
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3.????Diverse Flavours at Breakfast: Breakfast flavours are becoming more diverse, with consumers exploring global references. Sweet and savoury Asian breakfasts are capturing the attention of Western consumers, while Indian and Chinese consumers are incorporating Western cereals into their morning routines. Noodles, Korean influences and pasta for breakfast are emerging as exciting flavour trends.
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To access our full report, which details more exciting breakfast trends, Stylus members can log in now.
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