The Evolution of a Brand

So I saw a post on Facebook today that truly made me happy. But as happy as it made me... it was only my conceptual of things to see what could be possible... Alas, most large companies have a tendency to kill innovation and the beauty of collaborative invention with the lust for money. I just hope that Nintendo is thinking long term instead of their current financial gains...

I watched a video about a new "gaming space" that Nintendo is developing for their Nintendo Switch. Bottom line... its ideology is amazing... the video is engaging and the presentation is cool. But I started doing more research, and I realized it has a hefty price point on it... and this is the faulty thinking of "get rich now" perceptions. This evolution of gaming could be SOOOOO much more.

Allow me to speak of the Ouya. It had several problems, but one think that most likely killed the company before it could truly get off the ground floor was brand management.

I guarantee... many of you never even knew about this gaming console. The company's mindset, or mission statement, was not just to give you an innovative gaming console that could use Android type games on the big screen, but there was going to be a cloud-based shareware type mentality to drive more innovation and an open source type development of the console and the games. The problem... No brand identity. Well, and a lot of hardware issues, but that is another conversation.

Soooooo... back to the article at hand. I hope that Nintendo has truly thought this through... If I had the opportunity to throw my hat in the ring to promote this concept, I would reach out to at least 100 STEAM schools nationwide and give them Switch consoles with a few of the LABO kits. I would also contract several colleges like the one I work for... College that combine the concepts of Design, Technology, Engineering and Gaming all into one. This shouldn't be limited to just games... this should be the evolution of what can happen in innovation and marker spaces.

Bottom line, if you have a voice in the evolution of the Nintendo Switch and Nintendo Labo, you need to create an open source community that will continue to drive the development of the system. You might not make tons of money in the onset, but the community that you will create, will drive innovation and promote something needs to continue in our youth. S.cience T.echnology E.ngineering A.rt M.athematics curriculums need our full support, we need to push this ideology in our youth to advance education, and promote our children to fight to create an informed tomorrow that is bred on perserverance and hard work.

I love you all, my fellow creatives. And most of all... Stay humble. Don't preach, just teach.