The Evolution of the Atlas Brand: For People, By People

Branding is core to my being, and managing the Atlas brand has been a joy as we evolved over the past 18 months. In this week's post, I want to talk about our brand refresh and the elements that make this project so exciting for us. ?

Being part of Atlas is being part of an exciting growth story. We are the original Employer of Record, pioneering and defining an industry which is set to exceed $2.8 billion in value next year. ?Listening to our CEO, you can see where we see our brand going over the coming months. ??

Delivering the best employee experience is a critical concern for EOR service providers. That’s why the focus this year is highlighting the different ways in which Atlas services are helping organizations of all sizes to become more competitive in terms of the working experience they can offer employees.? – Jim McCoy, CEO | Atlas? ?

Of course, such exponential growth has attracted massive and well-funded competition. And whilst our competitors fight each other to shout the loudest about their platforms and their pricing, we want to talk about the problem we are really solving for our clients. ?? ? At the heart of every query about expansion, compliance, payroll, mobility, or benefits is an employee — a person — looking for support for problems that are deeply important and personal. At the heart of every global expansion program is a HR leader — a person — looking for a partnership that they can trust and people they can rely on. ? ?

At the heart of all our Atlas services are people. ? ?

The world’s best brands are driven by beliefs. Nike believes in athletes, Apple believes in great design, and Atlas believes in human-centred experience.?

The promise of our brand is that we are human-centric and every one of our Atlas team lives that promise as we interact with each other, with clients, and clients’ talent . Our belief and our brand is broad, brave and differentiated. It calls out an expansive and ambitious mission that has room for everyone in Atlas to contribute with ideas, challenges and action. ?

Get ready for a transformative and exhilarating period as Atlas unveils a series of groundbreaking initiatives that highlight our unwavering commitment to an inclusive and diverse people-first approach, perfectly captured in our new tagline:

"For People, By People."?

?We've kicked off this exciting brand refresh by launching our much-anticipated Global Employer of Record Report: 2024 . This report not only positions Atlas as an industry thought-leader but also showcases our expertise and insights into the future of global employment. It's a testament to our leadership in the EOR space and a valuable resource for HR professionals worldwide.? ?

We are also introducing our refreshed website and our innovative Global Employee Cost Calculator. This tool is a game-changer, providing detailed insights into employment costs across various countries. It empowers businesses to make informed decisions about their global employment strategies, reinforcing our role as a trusted partner in global expansion.?

These initiatives are not just about new tools and a fresh look — they represent our ongoing efforts to differentiate Atlas in a highly competitive market. By leveraging our unique, human-centric approach and expansive global reach, we aim to increase brand awareness, engage our employees as brand ambassadors, and build greater trust and engagement among our target audience.?

Atlas is dedicated to helping businesses navigate the complexities of global expansion, compliance, and employee management with a focus on unparalleled human expertise. ? ?

Watch our new video here: https://www.youtube.com/watch?v=o0VQfASXdmI