?? The Evoluted Excerpt: September 2023

Ey up, web wizards - welcome to the first edition of The Evoluted Excerpt, the bite-size version of our regular newsletter. The format's simple: a quick industry news roundup and the best of the marketing, development and design resources our team have produced this month.

??? We begin with the ecommerce news roundup:

Ecommerce pros everywhere profess their excitement at preparing for another Black Friday and Christmas campaign season:

(Need a refresher on Q4 ads best practice? We've got you.)

At Meta HQ, amid reports of his new app tanking in popularity already, Mark Zuckerberg waits patiently for a new user post to land on his Threads feed...

And at Google's antitrust trial in Washington, the search giant's execs respond to marketers' outrage over claims it manipulates Ads auction prices to meet revenue targets:

?? Resources and Guides

The Big 'Un: Camping Search Landscape Guide ???

This month's major resource is a free 60+ page Content Marketing, Digital PR and SEO guide for the camping sector.

Following a mountainous (sorry) rise in demand for outdoor activities post-lockdowns, there's more traffic-driving potential than ever before.

Our experts Laura Rowley , Eleanor G. and Victoria Collins have drawn on our multi-award-winning campaigns for a leading camping retailer plus fresh in-depth analysis to highlight the crucial opportunities to execute on, what the market leaders are doing right, and how you can climb above them (sorry again, that's the last one).

Even if you're not in the camping space, this one provides a brilliant framework for competitor analysis and how different digital disciplines intersect to form a winning website strategy.

?? Download for free here: https://www.evoluted.uk/camping-search-landscape-2023/

Predicting the next SEO ranking factor ??

Dream with me for a moment. Imagine you could anticipate the focus of Google's next big terror-inducing algorithm update, and start preparing your site now to protect yourself against the aftershocks.

Well, our SEO Specialist Shamsa K. has handily produced this brilliant piece making a convincing case for accessibility becoming a major ranking factor, and what you need to do about it. Dreams can come true.

GA4-t migrating was the end of it? ??

Hastily migrated over from Universal Analytics to meet the deadline but still putting off getting to grips with the intimidating new dashboard? Yeah, thought as much.

This is a masterclass of a walkthrough guide from our resident analytics expert Dan Pierce , including screenshot menu breakdowns, bite-size videos and UA-GA4 report name translations. Working out how to actually use GA4 so the rest of us don't have to - you're truly doing the Lord's work, Dan.

AI for one welcome our new robot overlords ??

It's obvious AI offers incredible new opportunities for coverage-winning Digital PR campaigns (remember our Halloween posters one?)

Senior Digital PR Specialist Joanna Rammell maps out the apps, prompts and best practice you need to know about to turbocharge your campaigns by leveraging AI in this thorough how-to.

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About Evoluted:

We're a full-service agency specialising in digital transformation for ambitious ecommerce brands. With specialist teams across Web Design, Development, SEO, Paid Media and Content Marketing, we help companies to Create, Build and Grow all under one roof.

If you need expert digital support, let's work together.