?? The Evoluted Excerpt: March 2024

Greetings, Google gurus, and welcome to this month's Evoluted Excerpt, our lightning-quick roundup of the key industry news and the best resources produced by our team over March.

??? This month's digital news roundup

LinkedIn is further incentivising video content by trialling a TikTok-style video feed. As with other short video-heavy platforms, the layout would allow users to rapidly flick through video posts, putting even more emphasis on content creators to capture attention immediately through their videos' thumbnails and opening seconds.

And the EU is going after Apple, Google and Meta in a huge crackdown on uncompetitive practices by the tech giants. If found guilty of breaching the Digital Markets Act, the companies can be fined 10% of their annual turnover.

The five cases brought against the trio are consumer rights issues affecting billions of users, including data privacy and the companies 'self-preferencing' their own services. The investigation is expected to take around a year to complete.

?? Resources and Guides

The Big 'Un: Introducing the Briefless Brief, our new monthly creative PR competition! ??

Dream with us for a second and imagine a world where Digital PR campaigns were completely unrestricted by pesky things like budgets, or brand guidelines, or logistics...and then dream no more, because our new competition 'The Briefless Brief' solicits precisely those ultra-creative, pie-in-the-sky ideas.

March's brief was to design a campaign for The North Face which targeted London commuters. Pictured above is the winner as chosen by our team: Megan Cliffe , Marketing Manager at Jessica Flinn Fine Jewellery with her product, a "personal space saver puffer jacket"!

Interested in Digital PR or creative marketing campaigns but lacking inspiration? Check out the other standout entries as picked by our team.

Poor Form: Why neglecting autocomplete is a major UX & accessibility disaster ?

Filling in online forms is often a tedious task, requiring you to continually re-enter the same details. So why don't more sites make use of autocomplete features?

Our Technical Team Lead Andy Carter has penned this guide which argues autocomplete is essential for accessibility and user experience.

Building SEO teams, careers and traffic ??

Our Head of SEO Declan Reilly was the guest on SEO for Hire 's SEO Leadership Webinar, where he shared his learnings and tips for career progression and building an SEO team, based on over a decade's experience in search marketing.

? Listen back in full here.

How to grow a passion project that dovetails with your day-job ??

We've been continuing our content series going behind-the-scenes of the side-projects run by our talented team - the latest edition looks at our Senior Developer Rick M. ' venture, ServerAuth .

Rick explains how specialising in server management and PHP development in his day job at Evoluted has dovetailed perfectly with building an all-in-one server platform in his free time, and how he's progressed the project over the last six years.

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About Evoluted:

We're a full-service agency specialising in digital transformation for ambitious ecommerce brands. With specialist teams across Web Design, Development, SEO, Paid Media and Content Marketing, we help companies to Create, Build and Grow all under one roof.

If you need expert digital support, let's work together.