Evocalize secures new patent for advanced local marketing automation system

Austin, TX – August 15, 2024 – Evocalize, the industry-leading advanced local marketing automation technology provider, is excited to announce the successful issuance of a new patent that marks a significant leap forward in the field of local digital marketing automation.

The patent (“TECHNIQUES FOR MANAGING A COLLABORATIVE DATA MANAGEMENT AND DELIVERY PLATFORM”) covers what makes Evocalize technology special — a system designed to automate and optimize the creation and management of local data-driven marketing campaigns among multiple partners. The patent describes a system that allows businesses to seamlessly build customized campaign templates using a user-friendly interface, map various data inputs to these templates, and dynamically update campaigns in real-time based on changes in data in order to run sophisticated local digital marketing programs.

This technology empowers local businesses, particularly those in complex networks like franchises, to efficiently manage and scale localized marketing efforts across multiple locations, ensuring campaigns remain both relevant and effective as data evolves.

“This patent is the result of years of R&D, decades of experience, hundreds of millions of dollars in media, and many iterations getting to the right design,” said Matthew Marx, CEO of Evocalize. “Securing this patent is a testament to our team’s commitment to innovation and excellence in the local marketing technology space.”

“Other solutions on the market offer an interface for users to order campaigns, largely relying on humans pulling levers behind the scenes to activate and manage campaigns. Our technology not only simplifies the complexities of data-driven marketing, but also empowers near-instantaneous execution of highly effective local campaigns at scale. We think of it as putting a PhD-level marketer in the pocket of every Evocalize business. We’re excited that the PTO has recognized this hard-won innovation!”

Patent Overview

The newly issued patent highlights Evocalize’s groundbreaking and differentiated approach to marketing management through a set of key components:

• Data Input and Specification: The platform enables businesses to configure campaign-specific parameters, and tailor marketing efforts to meet precise local business objectives.
• Graphical User Interface (GUI): A user-friendly GUI is presented on a second client device, allowing users to interact with selectable objects that represent various software data elements. This visual interface simplifies the process of building and configuring campaigns.
• Template Generation: The system generates dynamic templates based on the selected objects and hierarchical definitions provided via the GUI. These templates structure the interaction between different data elements, ensuring coherent and effective campaign execution.
• Data Mapping and Deployment: The platform efficiently maps the selected objects to multiple data sets, including those sourced from local participants. This mapping ensures that all campaign parameters and data associations are accurately implemented, leading to more effective campaign outcomes.
• Dynamic Updates: In a constantly changing marketing environment, the system dynamically updates campaigns to maintain their relevance and accuracy, providing businesses with the agility needed to stay ahead in the market.

Business Implications

This patent reinforces Evocalize’s commitment to delivering cutting-edge solutions that empower businesses to thrive in a data-driven landscape. The patented technology offers several key benefits:

• Enhanced Customization: Businesses can achieve precise targeting and personalization in their marketing campaigns by leveraging data inputs specifically gathered from the whole network, not just a central marketing team.
• Efficiency and Scalability: The automated creation and management of paid marketing and advertising across multiple channels at once significantly reduces manual workload, allowing businesses to scale their campaigns with ease.
• Dynamic Adaptability: With real-time updates based on changes in data sets, like local inventory, point-of-sale, and promotions, marketing campaigns remain current, relevant, and effective.
• Comprehensive Integration: The system’s ability to integrate with local digital co-marketing partner networks facilitates collaboration and data sharing across multiple entities, amplifying the reach and impact of marketing efforts via partners collaborating on digital marketing programs for the benefit of all.

To see how Evocalize fully automates local digital marketing for brands, agencies, and other technologies to drive real business results when and where it’s needed most, visit us at evocalize.com.

About Evocalize

Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.