Evidence-based reads | September 2023
Kantar Media Reactions 2023
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2023. Download the booklet
Transforming Panels: how is Kantar using LLMs to improve panel responses?
Discover some of the use cases where AI can work in a hybrid way to produce the best results. Learn more
Sports Event Advertising: Is rugby a different ball game?
How does advertising during the Rugby World Cup compare to other hallmark sport events? Learn more
Tencent, Alibaba and Moutai lead China's Kantar BrandZ Top 100
Doreen Wang, CEO, Insights Division, Greater China offers her perspective on the results this year. Read more here
Webinar of the month
Sustainability Sector Index
Thursday 5 October | Join our free webinar for in-depth insights on consumer attitudes towards sustainability and the latest findings from our renewed?Sustainability Sector Index 2023, based on extensive interviews across 42 sectors in 33 countries. Register now
Chart of the month
Drive Brand Growth with Connected Innovation
Brands perceived to be meaningfully different and innovative grew at double the rate of those that are meaningfully different alone.
Find out the 6 ways that will help you fuel faster growth through innovation.
?? Want to better understand your?consumer? Our weekly email newsletter, packed with insights and inspiration, is delivered to thousands of marketers to help them get closer to their audiences. It’s free –?subscribe here.