Evidence-based reads | October 2023

Sustainability Sector Index 2023: Establish your brand leadership

Discover the global ranking of sectors on sustainability and how much social and greenwashing is associated with your category. Download the booklet

Harnessing Generative AI to shape the brands of tomorrow

We are excited to have partnered with Boston Consulting Group (BCG) to define and kick-start a Generative AI strategy that will be transformative for us and our clients. Learn more

How to align your innovation and advertising around meaningful difference

Discover the five steps to a successful launch advertising that will make your difference meaningful. Read more

Indian brands remain resilient during global slowdown

Tata Consultancy Services (TCS) has retained its number one position in the 10th anniversary edition of the Kantar BrandZ Top 75 Most Valuable Indian Brands Report for the second consecutive year, with a brand value of US$43 billion. Read more

Webinar of the month

Magnify creative effectiveness at scale with AI & Analytics

In this webinar, we dive into the 3 steps that successful marketers use to harness the power of AI and analytics as a game changer for creative effectiveness.

Watch on demand

Chart of the month

Meaningful Difference drives value: Pricing power

Meeting emotional and functional needs and standing out from competitors – accounts for 94% of a brand’s Pricing Power. Can marketers affect consumer sensitivity to price changes?

Learn more in our latest article by Kantar's Mary Kyriakidi

Podcast of the month

How behavioural science can drive commercial innovation

Learn from Rory Sutherland, Vice Chairman at Ogilvy, how behavioural science can lead to competitive advantage for smart marketers and innovators in our latest Future Proof episode with Dr Nicki Morley. Tune in now.

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