Evidence-based reads | July 2023
A monthly roundup of our?latest thinking and insights?from around the world.
Cannes Lions 2023: Five takeaways for marketers
We share five creative themes that marketers can take from this year’s Cannes Lions’ expert talks and award-winning work, to propel their brands and businesses forward. Download the guide
What is synthetic sample? New Kantar analysis tests synthetic sample vs human survey data to uncover the truth behind artificially created qualitative and quantitative market research data. Learn more
Global Trends 2023 for Tech-Enabled Life through Digital (Dx) Analytics. Find out how AI-driven consumer technology enables brands to identify innovation and future growth. Find the report here
How earlier ad testing supercharges creative ROI New automated LINK+ storyboard capability enables rapid, customised testing of early-stage ad concepts.
Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion. Indonesia’s Bank Central Asia (BCA) is the most valuable brand in Southeast Asia, worth $23.5bn. Read more
Video of the month
Marketing challenge: How can you price appropriately?
Watch Mini-MBA professor and Marketing Week columnist, Mark Ritson debating with Kantar’s Mary Kyriakidi on the role of differentiation to achieve better margins, whether brands should prioritise between #brand penetration and loyalty, how to kick a price #promotion addiction and more dilemmas.
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Global Thought Leader at Kantar
1 年This roundup is like moneyball for good brand health. A must read for the evidence-based marketers.