Everything You Need to Know About SEO Basics!

Search Engine Optimization, which is commonly known as SEO helps your page rank higher on google and other search engines to drive more traffic to your website.

SEO is categorized into two main types which are,

1. On-page SEO
2. Off-page SEO

1. On-page SEO:

It is a technique that is used to optimize individual web pages to rank higher and earn more relevant traffic in search engines.

2. Off-page SEO:

Off-page Optimization is a technique which is used to improve the position of a website on Search Engine Result Page ( SERP ) .

Many people use off-page SEO with link building, backlinks but it's not only about that. It is also involved in promotion methods like website design, social bookmarking, blogging etc.

In practise, SEO also includes,

• Keyword Search
• Content Creation and Optimization
• Technical Optimization
• Link Building

Why is SEO important?

Everyday, Google users billions of search for information and products. In that case, SEO helps websites rank higher to get more traffic.

To harness this traffic source potential, you have to appear on the top search results for your target keywords.

The correlation is simple-

The higher you rank, the more people will visit your page.

SEO plays a key role in improving your ranking position. Better ranking indicates more traffic. More traffic leads to new customers and more brand awareness.

SEO Vs. PPC:

More SERPs contain two main types of results.

1. Paid Result- You have to pay here through pay per-click advertising.
2. Organic Result- You must earn rankings through SEO.

Organic Results will reach more number of customers than paid results. You may have a doubt of why not just paid results won't attract more customers.

The answer is simple. The vast majority of people just ignore ads and click on the organic results instead.

The truth is SEO takes more time, effort and although it focuses on free organic traffic resource.

How do SEO work?

The ultimate goal of any search engine is to make searchers happy with the results they find. Google uses the following stages to find and rank contents:

1. Crawling - Google use bots and computer programs to crawl the web and look for new or updated page. In order to find a page for google, the page should have at least a link pointing to it.
2. Indexing - The next is google analyses each page and tries to make sense of what the page is about. Then it will store this information in the google index- huge database of webpages.
3. Serving Results - When a user enters a query, google determines which pages are the best in terms of quality and relevance and then rank in SERP.

7 Truths About SEO:

1. SEO is Not About Cheating- SEO is about convincing google to rank your page by showing the value you provide for users.
2. SEO is Not About Hacks- Don't get caught in a loop of looking for cool new SEO tricks or hacks. All you need to do the SEO basics consistently.
3. SEO is a Long-Term Game- SEO results usually don't appear immediately. For Example, when you fix some issue, it takes months to rectify and rank your page.
4. SEO is More Than Just Installing An SEO Plugin- SEO plugins are useful tools. But the fact is once you set one up does not mean that your website is SEO-friendly.
5. You're Never “Done” With SEO- It is a continuous process. Even if you rank No.1 of all your keywords, It will always be needed to keep improving. The competition never sleeps.
6. Knowing Your Audience is Key- The more you understand your target audience, the easier it is to create an effective SEO strategy.
7. SEO is Just One Part of the Puzzle- No amount of optimization will help you if neglect on SEO for your core business.

Top SEO Tools:

• Google Search Console
• Google Analytics
• Ahrefs
• Semrush
• Moz
• Google Trends
• Moz bar
• Technical SEO
• Keyword Surfer
• SEObility

These are some of the SEO tools and techniques that you have to know about SEO basics which will increase your website traffic and rank your page on the top of the Search Engine Result Page.