Everything you need to know about Prime Day

Prime Day is Amazon's biggest deal event of the year. Learn more about its origin and find out how you can prepare to shop next year.

Amazon’s annual Prime Day event offers Prime members deals on?products from top national brands and third-party sellers?across categories—from fashion and electronics to toys and homes. Here's everything you need to know about Amazon's biggest deal event of the year.

What is Prime Day?

Prime Day is Amazon's annual deal event exclusively for Prime members, featuring deals on top brands and small businesses. The event came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th?birthday.

When is Prime Day?

Prime Day 2022 took place July 12-13.?Learn more about the event's history and get updates on upcoming events.

How can I prepare to find deals on Prime Day?

If you haven't already, be sure to?join Prime?or start a free trial to participate. Some additional ways to prepare include:

• Get the newsletter:?Sign up for the Prime Insider newsletter?to keep up with the growing list of member benefits and find updates on deals and events.
• Create deal alerts for personalized recommendations:?Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
• Get deal notifications from Alexa:?Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even orders it on their behalf.
• Set a reminder:?Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.

What countries have participated in Prime Day?

In 2022, Prime Day deals were available to Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the U.S., and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

What is Prime?

Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In the U.S., that includes unlimited access to award-winning movies and series with Prime Video, ad-free listening of 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, and incredible savings with Prime Day.