Everything you need to know about the modern renter
ButterflyMX
Video intercoms, access control systems, and security cameras loved by 15,000 multifamily, gated, commercial properties.
Keeping up with renter preferences is the key to keeping your property competitive. But what do renters value most in 2025? You might be wondering where they're moving, and what amenities make a difference.
Read on to get a better understanding of the latest renter migration trends, what millennials expect from multifamily housing, and the biggest multifamily trends shaping the market this year.
Where are today's renters moving?
The rental market is shifting fast, and some cities are seeing major influxes while others are losing residents. What’s driving these moves? And how can property managers adjust to these changes?
Some key takeaways:
Understanding where renters are going can help you make smarter investment and marketing decisions.
The amenities residents really want
Not all amenities are created equal. Some make a real impact on leasing decisions, while others go unused. Understanding what renters truly value can help you invest in the right features and boost retention.
Modern renters prioritize convenience, security, and community. After all, smart technology is no longer a luxury, it’s an expectation. Residents also want access to flexible workspaces, fitness centers, and outdoor social areas that enhance their daily lives.
By focusing on the amenities that matter most, you can increase resident satisfaction and stand out in a competitive market.
The renter trends you can’t ignore in 2025
The multifamily industry is evolving fast. Whether you manage a high-rise or a garden-style community, understanding key trends can help you future-proof your property.
Staying ahead of these trends can transform your property.
The most trusted names in real estate rely on ButterflyMX to make access simple at their properties. Find out why today by getting your quote!
This system was just introduced in my Queen's apartment building and it's easy to navigate and use. My best friends have access key that allow them to let themselves in while I'm finishing up the last minute details of the dinner or serving them a beverage when they arrive.