Everything You Need To Know About LinkedIn Marketing

With over 610 million members worldwide (source: 99Firms), LinkedIn is a powerful social networking platform to improve brand awareness, boost leads and conversions, increase revenue, and much more! Being aware of the underutilized features of the platform will help you to leverage its potential to the benefit of your business. Keeping that objective in mind, we shall discuss some of the effective strategies you may adopt to market your business on LinkedIn. However, if you are new to this platform, it’s better to contact a digital marketing agency that can help you in effective LinkedIn marketing and drive traffic to your website.

What is LinkedIn Marketing?

LinkedIn marketing is the procedure of using LinkedIn to build connections, foster business partnerships, improve brand awareness, share content, and drive traffic to your website. It is an integral part of several successful business marketing strategies due to its efficacy in expanding the professional networks. The platform enables you to connect with colleagues, business partners, potential employers, competitors, new employees, and customers. Apart from identifying quality leads, LinkedIn allows you to market job openings and attract fresh talent to your company. No wonder the platform is ideal to market your business.

Effective strategies to use LinkedIn

Here, we shall cover some of the effective ways to use LinkedIn. You can implement these to generate positive outcomes for your business in terms of brand awareness, leads, conversions, and revenue.

# Customize your Public Profile URL

Customizing your LinkedIn public profile URL can make it look more professional and easier to share. Instead of a URL with random alphabets and numbers, it should look clean like: https://in.linkedin.com/company/webguru-infosystems-pvt--ltd-

# Add Blog and Website Links to your LinkedIn Profile

Adding links to your content and business information to the LinkedIn page can enhance the chances of driving more traffic to your website. For example, if you have produced a podcast, share the links of its episodes to promote your work.

# Optimize your Profile for the Search Engines

You can optimize your LinkedIn profile to get discovered by people who search with the ‘search terms’ (keywords for your business) related to your products and services. You can add these keywords to several sections of your profile, like headline, summary, or work experience.

However, implementing SEO is not everyone’s cup of tea, for it requires adequate experience and expertise. If you seek to optimize your LinkedIn profile, you may hire professionals to offer quality digital marketing services and generate more leads.

# Add a Page Follow Button to your Website

You can add the LinkedIn Company Follow Button to your website in order to promote your company’s LinkedIn profile and the posts you share therein. When the viewers click the “Follow” button on the site, they will automatically become connected to your LinkedIn profile’s follower lists and be able to view the latest updates about your company. This is a great method to boost the number of connections on LinkedIn by driving traffic directly from your website.

Conclusion:

With the above-mentioned tips, you will be able to market your business on LinkedIn. However, with continuous updates and additions to LinkedIn since its launch, it may be difficult for some people to cope up with the recent trends. To address such a scenario, you can hire the experts of any reputed internet marketing agency to generate more leads, enhance brand awareness, and drive conversions.