Everything You Need To Know About Google's New Email Marketing Feature Mergo

In 1970s Ray Tomlinson sent the world's first email.

Within the next three decades, his idea of sending long form message blew up in the marketing realm.

Today, email marketing is one of the most effective digital marketing strategies that any business can adopt.

To a large extent the success of any email marketing campaign depends on the software that is used. Because it is that newsletter application that will ultimately send the right email, to the right person in the right time.

Now, let us consider the process of email marketing campaign from a marketer's perspective.

To launch a successful campaign a marketer needs to create a buyer persona, build a sales funnel, personalize the message, analyze the competition, create email copies, manage contacts and send the right emails.

Do you think it possible to carry out all these tasks using a single software?

Well, if your answer is no. Then you're wrong!

The masterminds working in cubicles in California has finally found out a way to integrate the entire process of launching an email marketing campaign using a single application.

In 2021 Google added another new feature to its business suite named - Mergo.

1. What Is Mergo?

As the name suggests, this Google application is similar to mail merge.

However, unlike mere mail merge, Mergo is integrated with applications like Google Sheets and Docs.

It is a part of Google Business Suite that allows you to create an automated email marketing workflow within your Google workspace.

Mergo has both free and premium version. The pricing is estimated according to the number of emails that are sent per day.

It is completely free for your first email marketing campaign and will offer 30 free emails for the consequent ones.

Moreover, it is relatively cheaper than rest of the newsletter applications, with price of $2/month for 500 emails/day.

2. How To Use Mergo?

Mergo is basically a chrome extension, that works together as an add on of Google Sheets and Docs.

To become a Mergo-pro you just need to follow 3 simple steps -

• Install Mergo - Once you install Mergo from Google Play. It will automatically function as an add on of Google Sheets and Docs.
• Arrange the Merge Fields - Whether it is a new business meeting for your team members or promotional advertisements for your clients, to send emails in just a click, you simply need to sort the names and email addresses in Google Sheet using Mergo.
• Type that email - Create professional email copies and newsletter using Google Docs.
• Send and Track Your Mails - Once you're done with creating the mails, you just need to hit the send button on Mergo. Mergo has premium quality tracking feature, that shows you analytical results like - opened, clicked, unread, bounced, unsubscribed etc.

The Unique tracking feature of Mergo allows you to analyze the subscribers reaction with your emails.

It will help you better understand your target audience and build sales funnel accordingly.

3. Who Is It For?

Anyone and everyone interested in sending mails

You can be a small business trying to build trust with your customers.

Or, you can be a freelancer who requires sending dozens of cold emails everyday.

Irrespective of what your niche or profession is, if that involves sending emails. You can use Mergo for it.

Conclusion

Since it's launch in 2001, Mailchimp has dominated the market of newsletter applications.

However, with the launch of Mergo, the mailman chimp is breaking a sweat!

With a rating of 5 stars and over 15K reviews, this application is exponentially making it's place in the email marketing world.

Some experts deem that soon, Mergo will become the best alternative to Mailchimp.

While others argue that this Google innovation will replace other applications altogether!

No one knows what the future holds.

But at the present, biz owners has accepted Mergo as a reliable tool to launch and run efficient email marketing campaigns.?