Everything you need to know about Facebook Lead Ads
Elio Gatto
Founder & CEO at SOCIAL KNOW HOW? | Revolutionizing Business Growth with AI-Driven Digital Marketing, Targeted Social Media Ads, Ai Assistants, and Engaging Video Production.
Facebook lead ads are one of the most effective ways to get people to sign up for your services and connect with you on social media. But they can be tricky to use, so it’s important that you understand how they work and why they’re worth your time. In this article, we’ll answer all your questions about Facebook lead ads—from why they exist in the first place to how they're different from other types of social media ads.
You know that people are spending time on Facebook, but they don’t want to be sold to while they’re there.
People are spending more time on Facebook than on any other social media platform. However, they are on Facebook to connect with friends and family, not to be sold to while they’re there. Yes, they’re happy to hear from you, see how your business is doing, and be updated on the services you offer, but they don’t want a sales pitch every time they check you out. Nobody likes a pushy salesman. Persistent? In a way, yes. Consistent? Also, yes. But pushy? They’re going to run away from you! Consumers want to know how what you’re selling can benefit them. They aren’t interested in simply purchasing, they want to make an investment, an investment that helps them ease their everyday life.
Can your product or service be worth their investment? And if yes, how can you prove it to them through your ads? Here’s where you get creative.
Lead ads allow you to target the right audience at the right time with relevant content, driving them back into your sales funnel or encouraging them to engage further with your business by signing up for a free trial or downloading something valuable like an e-book or whitepaper (or both).
For many businesses, lead ads are a great solution for generating quality leads over the long run, which is key to maximizing ROI in any campaign.
To learn how Facebook Lead Ads work, and how you can set them up, read this blog.
If you’re still unsure of how to get started with Facebook Lead Ads, reach out to us for expert guidance!