Everything you know About Google Searches

1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total search volume (3.3%).

2. Search demand is concentrated in a small percentage of high volume terms. In fact, the top 500 most popular search terms make up 8.4% of all search volume. And the top 2000 keywords are responsible for 12.2% of all searches conducted in Google.

Read More :- How to find anything on google

3. The average keyword gets 989 searches per month. However, the median search volume for a keyword is only 10 searches per month. Which shows that low-volume long tail keywords are extremely prevalent in Google search.

4. 14.1% of searches are in the form of a question.

5. “How” keywords are the most common type of question keyword. Followed by “what”, “where” and “who”.

6. The mean CPC of a keyword is $0.61. Search terms related to finance and real estate have the highest average CPC.

7. The average keyword is 1.9 total words.

8. Not surprisingly, longer keywords get searched for less often than shorter keywords. In fact, keywords with 5+ words get an average of 10x fewer searches than search terms that are 1-3 words in length.

9. Industries with the highest search volume are “News and Media”, “Internet & Telecom”, “Arts & Entertainment” and “Consumer Electronics”.

10. Popular keywords have significantly higher keyword difficulty scores. In fact, each time search volume doubles, keyword difficulty goes up by 1.63.

11. SERP features are extremely common in Google search. In fact, only 2.4% of all Google search results don’t contain at least one SERP feature.

12. The most common SERP features present in Google are People Also Ask (19.5%), image packs (19.4%), video results (17.9%) and Top Stories (15.5%).