Everything WORKS, but not everything WORKS for you

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This is one of those amazing quotes from one of my gurus Seth Godin (www.sethgodin.com). His belief is that everything happens for a reason and everything works, it’s just that I may not work for you.

Here we can look at it in a business sense. Sure there are plenty of things out there on the market that are completely off the radar for you, and you do ask yourself, who on earth would be into that? This is where you think, no one would be into that, and yet somehow somewhere there are people just completely over the moon that now they can get this product or service without any effort.

What business owners usually do (actually all of us, it is a very human trait), is think that the whole world thinks like you, that because you are human everyone will be on the same wavelength about everything – wrong. Yes, we are all human and we do all have similar wants and needs, but ultimately, most people aren’t like you! The only people who are like you are the ones who buy your product. The rest want something else more important to them.

For example, I cannot for the life of me understand the fascination with football. To me a group of men chasing a ball around a field to only hope to score maybe 1 or 2 goals, seems insanity, but as we all know, some people love it so much it is like a religion to them.

So transposing that to your business. In fact, anyone can do well these days, which is what is so amazing. Anyone who has a passion for something can really get started with next to nothing by going online on social media. But one thing we have to all be aware of, is that not everyone is going to be interested in what you are doing, and that’s okay too.