Everything is Marketing
AMD MANAGEMENT CONSULTING LLP
Your partner in driving Procurement & Supply Chain Excellence.
Marketing is not a department
Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing is not. Marketing is something everyone in your company is doing 24/7/365.
Just as you cannot NOT communicate, you cannot market:
·??????Every time you answer the phone, it is marketing.
·??????Every time you send an e-mail, it is marketing.
·??????Every time someone uses your product, it is marketing.
·??????Every word you write on your web site is marketing.
·??????If you build software, every error message is marketing.
·??????If you are in the restaurant business, the after-dinner mint is marketing.
·??????If you are in the retail business, the checkout counter is marketing.
·??????If you are in service business, your invoice is marketing.
Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag.
Marketing is not just a few individual events. It is the sum total of everything you do!!
Source: “REWORK – Change the way you work forever”
by Jason Fried & David Heinemeier Hansson