Everything Marketing and Advertising Professionals Need To Know About GDPR eBook
Alex Yastrebenetsky
CEO @ InfoTrust ? Ad Tech Partner for 50+ Fortune 500 & 15/100 Top Brands ? Global Foundation Co-Founder ? Tech Entrepreneur ? Google Partner ? Bestselling Author ? Scaling for Impact
The GDPR (General Data Protection Regulation) was approved in the EU in April of 2016, with official enforcement beginning on May 25th of 2018. This eBook has been designed specifically with marketers and advertisers in mind, providing a breakdown of the information needed to prepare for GDPR.
In this eBook, we cover:
- GDPR + ePrivacy Directive
- The 6 Principles of GDPR
- Lawful Basis for Processing
- Rights for Individuals
- Accountability + Governance
- Privacy Notice