Everything that could go wrong did go wrong on John's launch day...

I THOUGHT John Lawson III WOULD MAKE $20,000+ ON LAUNCH DAY FOR HIS AI IMPLEMENTATION PROGRAM LAST WEEK...

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The offer for his AI Implementation program was amazing...

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SUPER high value...

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The free bonuses were so valuable and well thought through...

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The Buyer's Room had close to 200 people in it, excited to hear about the offer...

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All signs on each day of the campaign seemed to be saying that this was going to be a phenomenal launch, and then...

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EVERYTHING THAT COULD GO WRONG FOR JOHN ON LAUNCH DAY DID GO WRONG...

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On launch day, John decided to send all the reminder emails for his Special Offer Announcement from an automation tool called Kartra...

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This is not how he'd sent each of the 5 days of campaign story emails leading up to launch day...

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The from email on that account was different, the sender was different, and for some people (myself included)...

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All of John's pre and post announcement emails for his special offer that day went right into spam - STRIKE 1...

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But wait, there's more...

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John decided to try a new payment checkout page he liked, but that he'd never tested before...

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For the record, I told John that I wouldn't tell you that I EXPRESSLY told him in no uncertain terms that I STRONGLY recommend he not do this, because too many things can go wrong and you don't get a do over...

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So I won't mention that to you... (*poking fun*)

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Well, you guessed it...

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That checkout software DID NOT WORK when John dropped the link after his special offer announcement that day!

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When you're selling an AI Implementation training, yes it's a blow to the customer confidence meter when YOUR checkout page doesn't work - STRIKE 2...

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John had to go into hustle mode and head back to Kartra (which has its own issues) and get a checkout page published as quickly as possible...

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And try to get that NEW purchase page link to everyone, presumably by email...

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The same email that was going into people's spam? Yep - that same email - STRIKE 3...

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This new page was missing much of the specificity and detail of the original checkout page that John had so carefully crafted inside the structure and focus of the 5-Day ATM program...

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The context, narrative and offer framing is such a huge part of the purchase decision, and the checkout page matters...

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But with his back against the wall, he now had to just get a page up and out there for people to buy...

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Did I mention that this new checkout page was missing ALL THE UPSELLS that we'd crafted so meticulously to seamlessly increase the average order value for each purchaser? - STRIKE 4...

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WAIT...EVERYTHING WENT WRONG, AND JUST STILL MADE ALMOST $6K IN ONE DAY...

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So before we go boohooing too bad for John...

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The reality is that with warts and all on all aspects of his launch day...

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This campaign architecture leading up to it was such a well-oiled machine that 11 people ignored ALL OF THAT and said...

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Yeah I don't care, I'm still in!

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John didn't spend a single dollar on ads, and didn't spend a single dollar on additional marketing expense...

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He almost 4x'd the $1497 investment he made in purchasing the 5-Day ATM group training...

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And he now has a HIGH PERFORMING, story-based campaign that can be run internally on autopilot, once automated, to be delivered to NEW prospects as they join his email list.

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All in all, not the $20K+ we saw possible on this launch, but close to $6K in hand for a few days work doesn't hurt...

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Congrats John!!!

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ARE YOU MY NEXT EXPERT? DO YOU WANT TO RUN A RAPID SPECIAL OFFER CAMPAIGN FOR A NEW OR EXISTING PROGRAM, PRODUCT, SERVICE OR EVENT TO YOUR EXISTING AUDIENCE?

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