Everything content - To leave no stone unturned in 2023
A copy is as good as the recall it builds in the minds of people.?
If you have a look at the pioneers of the tech industry over the past two decades, one thing is common with all businesses. It is their ability to communicate with the users in their own style while delivering the purpose.
Communication is pivotal for any business and what better way to communicate with the users than sending out quirky emails, blogging on assets, posting thoughtful social media content, and more - The proven methods of building a brand’s presence.
As much as ideations and experimentations can evolve over time, it is pivotal to find the right tone of voice for a business and streamline it across channels. That is where every business leader edges their competitors.
For example, if we look at Zomato, Rapido, and Myntra, they all excel at one common ideology. Making their customers remember and recall with their unique way of communication. This largely improves the brand recall value, which is the pulling force behind any B2C company.
At Fello, we the content folks are trying to align this in the best way possible. As an early-stage start-up, content plays a major role in trying to bridge the gap between people’s perspectives on the product vs what the product actually is.
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This led to two major challenges. Making the user understand what a business actually offers and having one common voice and tone for the business.
In order to overcome these challenges, we are working on dedicated asset-based web pages to showcase our offerings and educate how they will have a positive impact on the users.
On the other hand, as much as we are scaling up our resource-building operations, we are making sure to streamline every piece across channels. To make our communication seem like it is from one person across all of our communication channels.
On the social media front, our aim is to keep up with the trend while also being interactive with the users. And yes, we gamify all our social media efforts because that’s the core on which the business is built upon.
However, we still have quite some work to do with regard to content, but the optimism here is we are heading in the right direction. And in a year from now, Fello’s content will have a huge impact on the organic growth of the company. If you are someone who is passionate about writing for a brand, we would appreciate it if you’d join us. Reach out to us at [email protected]