Everything Is About to Change

For the last 8 weeks of 2023, I signed up to take part in Dr. Benjamin Hardy’s Rapid Transformation Challenge. I wasn’t sure how rapid or dramatic the transformation would really be, but I knew I needed a change.

In fact, I needed almost everything to change.

I thought, well, if I just 2x my income for this month, I’ll be happy. But that didn’t happen. Something much more significant did.

One of the things on my list—that I thought would help me focus on the 20% of my business that could take me to the future self I’m becoming—was potentially getting rid of social media. It was something I felt extremely nervous about. One of the things that happens when people hire me is that they get referred to me or see some form of cold outreach, and then they go binge my social content. Or, they’ll listen to my podcast. But I can’t control which way they find me.

So, not being present daily on social media sounded semi-catastrophic. What was a professional lady to do? Then, on one of the coaching sessions with Ben, a fellow challenger was talking to Ben about how much time she was planning to dedicate to social media. He asked her a question that blew my mind. I’ll summarize it here to respect the NDA I signed when I entered the program:

When you thought that [social media] was something you needed to do, what result were you hoping would come from it? And so far, have you seen that result?

I was like, “Well, I guess that answers my question.”

I fired my social media manager two days later (which is actually good because I was her last client as she has been shifting to a family vacation planning business she absolutely loves).

I told my LinkedIn coach I was going to go down to two posts per week on LI and one per week everywhere else (yes, even on TikTok).

The truth is, I have never felt so liberated. I never really wanted to become a social media celebrity. In my journey, I earned the status of micro influencer and I can tell you from experience that most micro influencers are broke. All that work brought me one single client.

Social media was supposed to help me get paid to do more of what I love, which is to write.

What do these changes mean for us? You and me.

Well, if you’re following me on tiktok, you’re bound to be disappointed. I’m shifting almost all my content to written. I’m only putting out one video per week.

Most of my professional time will either be spent getting huge wins for clients through one of two services (I killed the rest) or doing deep work on my own writing (including fiction).

If potential clients still want to binge content before they hire me, great. They can do so by reading my new book (coming soon!) or listening to my evolving podcast (which is going to go through a huge shift in the next six months).

Or they can find me twice a week on LinkedIn—the only platform I want to invest time into.

I hope you’re excited to join me on this ride where I’m going to gently blow apart everything you think you know about business, the business book industry, and growing your professional life into something purposeful that makes you want to jump out of bed most mornings (because there are hard days too).

Just as a preview, one of the biggest lessons I’ve learned over the last 8 weeks has been:

I no longer choose to betray my future self and all she can be in the name of someone else’s present self that they are determined to hold onto.

Bring it on, 2024.

You are amazing, I believe in you, and your business story matters.

-Kristin (the one with all the glasses)