The Everything AI: How Google's Super Assistant Could Change Life As We Know It
Bernard Marr
?? Internationally Best-selling #Author?? #KeynoteSpeaker?? #Futurist?? #Business, #Tech & #Strategy Advisor
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What if your Al assistant could not only see the world through your eyes but actually understand it, plan ahead, and take action on your behalf? With recent advancements we are witnessing not just an evolution but a revolution in how AI understands and interacts with both our physical and digital worlds.
Tech giants like Google, among others like Microsoft, OpenAI and Meta, are pushing the boundaries of what's possible, and we're witnessing the emergence of AI systems that could fundamentally transform our relationship with technology.
The Dawn Of Universal AI Assistants
In addition to the continuous evolution of AI tools like ChatGPT, Claude and DeepSeek, we have seen giant leaps like Google's Project Astra. It showed us an AI that could not only see and understand the world through our phones and even smart glasses but also maintain context-aware conversations about what it observes – from discussing fine art in a gallery to identifying ingredients while you cook. More than just seeing, it can remember and reference past interactions, making conversations feel natural and meaningful.
We also saw Google’s Project Mariner introducing agentic capabilities that allow AI to autonomously navigate digital interfaces. Rather than simply responding to commands, Mariner can take control of your browser to complete complex tasks – from booking travel arrangements to managing online shopping carts, all while understanding and following your preferences.
Beyond Google, OpenAI released Operate in January 2025, introducing sophisticated planning capabilities that allow AI to think several steps ahead. It can break down complex tasks into logical sequences, anticipate potential obstacles, and adjust its approach in real time – much like a human assistant would.
The Power Of Combined Capabilities
The true potential of these systems will be realized when we merge different types of AI capabilities. Imagine an AI assistant that combines Astra's environmental awareness, Mariner's digital navigation abilities, and Operate's advanced planning capabilities. This combination could create an assistant that truly understands both your physical and digital worlds – and can seamlessly operate in both.
Transforming Daily Life
The practical applications are staggering. Your AI assistant could notice you're running low on coffee through your smart glasses, automatically order your preferred brand, and adjust delivery timing based on your calendar. During your morning commute, it might spot traffic ahead, reschedule meetings, and suggest alternate routes while simultaneously drafting appropriate messages to affected colleagues.
In the kitchen, it could watch you cook, offer real-time guidance through your smart glasses, and automatically adjust your shopping list based on what ingredients you use. It might even start suggesting recipe modifications based on your dietary preferences and available ingredients.
Revolutionizing The Workplace
The impact on professional environments could be even more profound. These universal assistants could transform everything from customer service to complex project management. Universal AI assistants could handle multiple customer interactions simultaneously, navigate internal systems, generate documentation, and ensure compliance with company policies – all while maintaining a natural, human-like interaction style.
Imagine wearing smart glasses during a client meeting while your AI assistant simultaneously transcribes the conversation, pulls up relevant documents as topics are discussed, and begins drafting follow-up proposals in the background.
For healthcare professionals, these systems could provide real-time access to patient histories while updating medical records and checking drug interactions – all while maintaining strict compliance with privacy regulations. In retail, AI assistants could handle complex customer service scenarios while simultaneously managing inventory and supply chain operations.
Competition Fuelling Innovation
The idea of having 24/7 access, through devices, to an agentic platform hosting my own personalized, super-powered assistant ready to help me with just about any day-to-day task is certainly appealing.
I have a feeling that truly useful, flexible and powerful tools like this could be the "killer apps" of this early stage of the AI era.
Google is clearly well positioned in this space thanks to its vast ecosystem of apps that an AI assistant can tap into, like Maps, Calendar and the hugely popular Chrome web browser. By accessing these, AI already has a lot of ways to start making its user's life easier. However, competitors like OpenAI and Microsoft are investing heavily in their own agentic platforms, too, and are likely to have a few tricks up their sleeves.
As we move deeper into 2025, the competition between tech giants across the globe is only going to intensify, driving unprecedented innovation.
The Next Frontier
Giving agents the ability to access and work with external apps and services means they'll soon be able to carry out far more complex actions. This might be controlling autonomous vehicles or operating any kind of robotic machinery. They could even become robotic caretakers for entire buildings – managing environmental controls, identifying where repairs are needed, and maintaining security.
All sorts of benefits will also come about by giving robots and machines the ability to communicate with each other, whether or not they have the correct interfacing technologies or API setups, simply by talking in natural language.
So it isn’t surprising that many see universal AI agents as a step towards the future goal of creating “general AI” - AI capable of learning to do just about any task, in a similar way that we do, rather than being designed to carry out a single job.
All of this, of course, raises some very big and important questions about how much power and authority it’s actually sensible to give any AI.
Giving computers any kind of ability to think outside of, or around, the instructions given to them by humans is, understandably, a move that some feel we should think long and hard about.
But with the race to create the first everyday agentic AI framework in full swing, we'd better think quickly.
About Bernard Marr
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world. Bernard’s latest book is ‘Generative AI in Practice’.
E-Certificate in Data Analytics from Google Coursera.
2 天前Seems like, very soon, our day-plans, work descriptions, decision making, all going to be in front of presented as soon as we get up in the morning from night resting. I thought, technology is going to make us comparatively lazy a bit physically, but now, I realize, it is going to make us lazy with our mentally thinking process too. Amazing!
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2 天前Impressive capabilities across many tasks. Scale will depend on cost to consumers and adoption. Use cases in industries like entertainment, healthcare, agriculture and construction are obvious.
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2 天前How might this reshape professional efficiency long-term?
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2 天前Great article! Particularly like the "Transforming your daily life" part..."During your morning commute, it might spot traffic ahead, reschedule meetings, and suggest alternate routes while simultaneously drafting appropriate messages to affected colleagues."