Everyone’s Squawking About Twitter. But Is Anyone Actually Leaving?
Content Marketing Institute
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
?? Speaking of: Everyone’s loudly quitting Twitter – but who’s leaving? ?
Users, celebrities, and advertisers are all announcing their departure from Twitter. But are they truly going anywhere – or is it all just sound and fury? Robert Rose delivered a soliloquy earlier today on whether it’s time to fly the coop and the alternatives waiting in the wings.
?? Reading list: How the BossTalks video series became a multiplatform smash hit ??
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks , Led by Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Here’s the inside story of how Ebony grew her passion project into a multichannel content success for Salesforce.?
?? Looking forward to: The Power of Zero-Click Content | Ask the CMWorld Community, Monday, November 21, 12 ET?
It’s harder than ever to get people to click on your calls to action. One (counterintuitive) approach may be to stop asking them to, says Amanda Natividad, VP of marketing at SparkToro. How does that work, exactly? Get answers to all your questions about zero-click content in a live chat with Amanda on Monday.?
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Where are people who leave Twitter going instead? Some are flocking to the decentralized platform Mastodon. Writing for CMSWire, Jennifer Torres explains what Mastodon is, what marketers can and can’t do there, and how marketing Twitter?is answering that age-old question, “Should I stay?or should I go?”
?? Sound off: Does anyone get a break around the holidays anymore???
You won’t see this newsletter next week as the CMI staff enjoys the Thanksgiving holiday. Are you taking time off next week or in December? Does work slow down for you around the holidays, or is it full steam ahead through January?
Join the discussion in the CMI Slack group (sign up here if you’re not a member yet) or let us know in the comments. ???
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An organic, free-range human brain that translates brand messaging into plain-English content.
1 年I sure did.
Marketer & community manager
1 年There's some interesting informations to explore from the Twitter out-migration..... Thanks
Creating loyalty and relationships on the front lines of social media, as several brand voices, since 2008. Content creator. Early adopter. Social media trainer, speaker, consultant, futurist, AI dabbler, rabble rouser.
2 年Despite the end of the world talk on Twitter these, it’s been a barrel of fun this last week! It’s always entertaining but more so since Elon came in and broke everything. People are posting confessions, nudes, TweetUps which were a thing in 2008-‘10, professing love for others, and being more honest than before with their political views. Someone compared it to the feared plane crash in Cameron Crowe’s movie, Almost Famous. Confessions galore.
Graphic Designer, Copy Writer, Brand Manager, Demand Creator, Strategic Thinker
2 年Excellent. Apart from the Twitter exodus some insightful information to delve deeper into. Appreciate.
Mentioned this week: Robert Rose, Ebony Beckwith, Salesforce, Amanda Natividad, SparkToro, Jennifer Torres, CMSWire