Everyone’s A Gamer: A monthly digest for the gaming and esports curious.

Need to get up to speed on all things gaming and esports? Look no further. Each month, we’ll share a digest of the must-know esports info for those who are curious about engaging with this vibrant global audience of 3.2 billion people.?

MAKING CONNECTIONS

Gamers are the best hires. Sure, we may be a little biased, but let’s all agree that it’s time to finally retire the tired stereotype that gamers are lazy. It’s just not true and on the contrary, gamers actually have many marketable skills that give them a workplace edge. EFG CCO, Rodrigo Samwell , recently shared his POV on gamers in the workplace with Fast Company , noting that these five skills in particular make gamers great team leaders:?

1. Problem-solving and strategic planning
2. Patience and resilience
3. Social skills and critical thinking
4. Digital savviness
5. Inclined toward innovation?

Gaming ?? professional development. Similarly, Simon Buehler , Global Employer Branding Lead at DHL, recently shared how his team worked with EFG to create the DHL Skills Lab in Counter-Strike , a custom-built map where players can sharpen key in-game skills. The result? 2.2 MILLION rounds played on our DHL Skills Lab with 97% positive reviews.?

“Because at DHL , we know that skills are the currency of the future. We’re committed to recognizing and valuing the diverse experiences that shape the next generation of talent—including time spent gaming. By integrating the DHL Skills Lab into our employer branding coms portfolio, we’re showing potential candidates that DHL is a place where their unique skills can thrive.”

NUMBERS DON’T LIE?

How can esports activations help you win the Gen Z attention game?

We recently took the stage at DMEXCO to help brand marketers understand that the current audience of 3.2 billion gamers worldwide not only represents one of the largest potential consumer audiences, but also one of the most receptive. Below is your tl;dr stats snapshot, but you can create a free account and watch the full talk, ‘How esports & gaming own the consumer attention game’ here .?

NAMES YOU NEED TO KNOW

Name: Lee "Faker " Sang-Hyeok

3 Must-Know Facts:?

1. He is sometimes referred to as "The Unkillable Demon King" by Korean fans.
2. He has won four World Championships (2013, 2015, 2016, 2023); the most of any player.
3. He’s been with his current team, T1, for 10 years.

Where you can see him this month: League of Legends World Championship

Name: Mathieu "ZywOo " Herbaut

3 Must-Know Facts:?

1. At the age of 16, he became the youngest player ever to receive an invite to the FACEIT Pro League.
2. He has been widely regarded as one of the best Counter-Strike players worldwide since his breakthrough in late 2018, earning the title of best player in 2019, 2020, and 2023, and finishing as runner-up in 2021 and 2022.
3. He set the record of most kills in a single series (143) during the ESL Pro League Season 16 Grand Final.

Where he most recently made headlines: IEM Rio 2024

Name: Benjamin "DrLupo " Lupo

3 Must-Know Facts:?

1. He began his streaming career in 2013 and is one of the best-known creators in the world.
2. He has raised tens of millions of dollars for St. Jude Children's Research Hospital through charity streams and is a two-time nominee for The Streamer Awards for his philanthropic efforts.
3. In August 2020, DrLupo earned the title of the No. 1 Fall Guys player in the world, earning the nickname of The Fallen One and a special custom skin in the game.

Where he most recently made headlines: DreamHack Atlanta

THE ROAD AHEAD FOR ESPORTS 2024-2025

Follow us on LinkedIn for on-the-ground updates, deep dive audience insights and more from these major esports moments and many others.?

DreamLeague Season 24?

• ?? Dota 2?
• ?? Online?
• ?? October 27-November 10
• ?? Official Website

DreamHack Stockholm

• ?? Diverse gaming and esports competitions including the ESL Impact Global Finals in Counter-Strike 2 and the OWCS World Finals in Overwatch
• ?? Live in the Stockholmsm?ssan in Stockholm, Sweden?
• ?? November 22-24
• ?? Official Website

ESL One Bangkok

• ?? Dota 2?
• ?? Bangkok, Thailand; the final three days will be live from the Paragon Hall
• ?? December 9-15
• ?? Official Website

TBA ESL event

• ?? Counter-Strike 2?
• ?? TBA
• ?? January 29-February 9
• ?? Interim Webpage