Everyone wants to be confident. But do you feel it?

How many times have you heard “fake it till you make it?” Useful advice for getting through a new workout class, not so much for a doctor performing their first operation — full confidence is needed there.?

The point is, pretending to feel confident isn’t true confidence. In high-pressure situations, or when doing work that really matters, feeling truly confident can go a long way.

When it comes to connecting with your guests, confidence stems from reliable data. That’s why we chose to build the Revinate CDP — a solution made for hoteliers to not only drive revenue but to also feel confident in their guest relationships at every stage with accurate and comprehensive data.

Confidence goes both ways. You deserve to feel confident in your business and operating decisions, and your guests deserve to feel confident that their hotelier is ready to understand their expectations and make their experience more than memorable.

Introducing the Revinate CDP

We’ve developed a Customer Data Platform (CDP) that brings all the characteristics and clues about your guests together in one place, so you can see them for who they truly are. And we’ve done it with the most advanced AI-driven machine learning this industry has ever seen to link every guest touchpoint, stay, and interaction together.

Experience Revinate CDP

Numbers that matter

29% of hospitality professionals expect a 1-2% jump in ADR in Q2

• The grind never stops when it comes to driving room revenue, but for Q2, experts seem to feel pretty optimistic, with 23% even predicting a 3-4% increase in ADR. Whether you’re cautiously optimistic or expecting the worst, leaning into your upsell strategies and personalization techniques is one thing you can do to juice as much revenue as possible.?

According to 83% of hotel workers, business travelers are just easier to cater to

• It pays to know who your guests are and what they like – no secret there. With a staff that are dialed into your hotel’s key guest segments, maximizing share of wallet becomes more data-driven and less of a guessing game. According to this survey from Mews, 39% of hotel workers anticipate business travelers will tip more, 38% predict they’ll extend their stay more frequently, and 31% say these laptop luggers will use hotel amenities more than any other guest.?

April added 1,200 jobs to the hospitality industry

• Attracting, hiring, and retaining top industry talent is hard. But growth like this, albeit small, is an encouraging sign that the industry is on its way back to pre-pandemic levels. Nothing will ever replace the human element of hospitality — it’s what hospitality is all about. So taking the time to invest in who you’re hiring not only makes a difference for your members, but it also impacts the guest experience.

Trends that matter

Trend #1: R-E-S-P-E-C-T my privacy

That’s basically the modern battle cry of Americans in today’s digital age, and the same goes for your guests. On April 7th of this year, Congress passed the American Privacy Rights Act (APRA) – a law emphasizing data privacy for Americans and enforcing stricter limitations on businesses collecting their personal information. As your hotel adheres to legislation like this, the health and credibility of your business depends on technology that enables effective data security compliance.?

Trend #2: The Third Place

“The Third Place” is a term used to describe a gathering spot that isn’t your home or workplace, first coined by sociologist Ray Oldenburg. Guess what qualifies as a third place? Hotels and hotel lobbies. Hoteliers, especially in larger cities, often encounter individuals who take advantage of their hotel as a “third place” without taking advantage of hotel amenities or booking a stay. So how does your hotel approach these individuals and still maintain a level of decorum and safety? This article from CoStar offers some food for thought.

Trend #3: One for the quiet life

According to a new report from Pinterest, searches for “quiet life” have increased by 530% on the platform, with searches like “quiet places” and “calm places” trailing not too far behind. The trend seems to indicate a growing need for peace as travelers factor escapism into their trips. If you have properties with rustic cabins, cottages on rolling hillsides, or if you offer wellness retreats and forest walks, plan to include that in your marketing messaging if you want to resonate with this group.

Perspectives that matter

EMAIL CAMPAIGN: By promoting new experiences to future guests, Mission Point Resort successfully drove ancillary revenue and additional room nights

• Mission Point Resort effectively utilized their newsletter to introduce future guests to new experiences at the hotel. By properly segmenting their database, they targeted guests with existing reservations. The hotel prominently featured experiences such as bird-watching tours, pasta-making classes, and a live concert. This campaign not only achieved above-average open and click-through rates but also significantly boosted ancillary revenue.

BLOG: Hotel data security: What you need to know?

• Guest data can be your hotel’s greatest asset and greatest liability. It’s a powerhouse for driving revenue but needs to be handled with the utmost care to keep it secure. That’s why getting ahead with sustainable practices in hotel data security keeps your business thriving and your guest’s information safe from data breaches, data mismanagement, and changes in privacy laws.?

CUSTOMER STORY: Abandonment to conversion: How Columbia Hospitality boosted revenue with Revinate

• An abandoned booking is not the end of the road. There’s a way to fight cart abandonment and win. Columbia Hospitality is winning those fights and bringing guests back to their booking engine with engaging automated campaigns. Using Revinate Marketing’s shopping cart abandonment tool, they’re keeping touchpoints alive, and driving $10K per campaign with triggered campaigns that target guests who leave without booking.

PODCAST: A first-party data relationship: an invitation to go deeper

• Data collection shouldn’t be one-sided. Your guests deserve some added value for supplying personal information. Evan Crawford, VP of Marketing at Pyramid Global Hospitality, joins Karen Stephens, Revinate CMO, on the Hotel Moment podcast to discuss why lowering the bar for guest engagement, while relying on first-party data, allows for stronger guest connections.

WEBINAR: Reservation makers: keeping your brand voice alive in the reservation process

• As the summer season inches closer, your reservation team is going to be on the front lines — securing bookings and sharing your brand. Make sure your guests’ first interaction with your property keeps the excitement going for their upcoming summer vacation. Find out how to train your reservation agents to connect with and convert those callers.

Dive into the 2024 Hospitality Benchmark Report

How can you maximize your spring and summer travel demand? By digging into your historical data of course. It’s time to jumpstart your improvement journey. This report is ready for you to compare results against hoteliers in your region, define goals and KPIs based on industry benchmarks, and get inspired by what you can accomplish when you’re empowered with data.

Access the report now