Everyone Needs a Side Hustle These Days—Even Executives

• Side-hustling is not limited to traditional freelance roles: Since 2018, the share of new executive positions that mention fractional work has tripled.
• The most popular fractional executive roles concern CFO and CMO roles, which can be more easily outsourced.
• Relative to other executives, fractional executives are more likely to be women. About one third of fractional executives have an MBA, and almost half of them have previous experience in the tech sector.

The COVID-19 pandemic has reshaped the way we work, with more workers embracing flexibility. This shift has not only changed where work happens but also how individuals engage with employers. Our previous research has shown that an increasing number of American workers are taking on multiple jobs, with women leading the charge. In today's newsletter, we show that this trend extends beyond creative and traditional contractor roles to executive positions, where fractional executives are on the rise.

As reported by Newsweek, Revelio Labs workforce intelligence data shows that since 2018, the proportion of workers starting a new executive position who reference fractional work when describing their role has more than tripled. In 2018, only 5 out of every 1,000 new executive positions mentioned fractional roles. However, this figure surged between 2021 and 2023, reaching 18 per 1,000 in 2024.

Read the full story here.

Cheers,

Anna A.