Everyone Is A Marketeer
Annelies James ????
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"Everyone is a marketeer" is a statement I came across over much eye-rolling when I was employed, as a marketeer. It is a way of saying to anyone outside of Marketing and Comms... "don't have suggestions because you don't know what you are talking about." I get it. But it's also not necessarily true, in my opinion.
In my many years working with managers, management teams and clients, they often have opinions about the look, feel, font, design, brand and message and I welcome it.
In situations that I feel the client or manager are really wrong or going off in an obscure direction, I will propose my reasoning, using my experience and data to back it up. In other circumstances, I think "wow" because they gave me a perspective, angle or insight that I was unable to see.
I can park my ego at the door because while I am pouring my marketing mastery into creative content it doesn't mean it is always 100% right and I am OK with that. In fact, I find the collaborative creative process much more fulfilling and rewarding.
We might not all be qualified, marketeers. I am not even qualified except through job roles, research and experience. But we are ALL consumers. We all get targeted, retargeted, emailed, cold-called and we all opt-in, opt-out, trust and complain. We are a part of the process and every insight is valuable, even if we are not the ideal client. To simply disregard input, I believe disempowers others. Others who might have the most amazing insight about something in the future.
If you feel precious about people having an opinion on your marketing collateral, design, content and branding then you have to ask yourself, why it bothers you so much. Opinion is just that, opinion. Sometimes feedback is useful, sometimes unhelpful, but you never know when someone can offer a real nugget of gold that can inspire you to make marketing GREATNESS.
A conscientious, loyal, business facing finance professional seeing the 'people' behind the numbers not just the numerics. Happy a 'team player' at operational-middle-senior tiers, able to support/challenge the orthodox.
3 年I think what you mean Annelies is that people think they are Marketeers. I guess we all market ourselves in some implicit or explicit way every day but we are not true Marketeers in the professional sense of the word i.e. it is not our career specialism.
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3 年Interesting points Annelies. I believe marketing is everyone's job in a business, as well as the point you make about everyone being a consumer. I also think talking and bouncing ideas off people from all aspects of the business not only provides great insight but also some great ideas! The real "treasure" is bringing all the marketing elements together, to achieve the marketing goals, with the desired results.
Speaker | Former Combat Helicopter Pilot and Squadron Leader | Helping you LEAD high performing resilient teams under FIRE | International Best Selling author of FLY HIGHER and THE UNI-TASKING REVOLUTION
3 年This is so interesting. I definitely think that your reaction to feedback is an insight itself. If you are triggered by something it can be useful to understand why. I also know that I get a bit feedback dizzy when lots of people give their opinion and I feel a bit lost! So I think there is a balance between being open to feedback and staying true to what feels right. What do you think?
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3 年“Assume everyone knows something you dont” - I think is a reasonable sentiment.. And I can really picture your eye roll!!
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3 年Courting the contrarian or opposing view really helps in any, and all, planning. If we don’t consider alternative views and opinions then all we will get is akin to group think. Great post ????