Everyone Everywhere is Selling

THE VIEWS EXPRESSED HERE ARE DIRECT, AND MAY SOUND OFFENDING, READER'S DISCRETION IS RECOMMENDED.

"A 4 year old baby was crying in a hyper mall, her mom was busy buying home grocery and was really not paying attention to this crying baby. After a while baby raised the volume and even started throwing more tantrums. Mom got irritated, as it was quite?disturbing to fellow shoppers....."

"Last week John received a phone call, the caller was unknown and surely was a telemarketer, inviting John to buy a vacation package deal from a tour operator. The call lasted for about 2-3 minutes....."

"A smart, well dressed, young man with a laptop bag on the shoulder, rushing to catch through the metro rail, safely boarded the metro and started unwanted interaction with fellow traveler, he intend to break the ice so he can proceed forward....."

"Few days back I saw few real intelligent and quiet senior professionals posting their full length photos on LinkedIn with a long created story, trying to catch the attention of the members, in an anticipation to get either more followers/Likes or business clients....."

"In my neighbourhood a vegetable vendor came and started his audio speaker making everyone note his arrival, he was doing so, so that women around the areas would come to buy vegetables....."

"Last week Salina was getting ready in her ever appealing corporate suit-pant, as she knew she is going to meet a “would be client”. Salina was on the job and her job was to meet high profile and elite client for her ed-tech startup and pitch for funding....."

"The another day on a television, during a commercial break time, a big film star was jumping from a chair to wall and wall to chair in circular motion trying to establish the comfort level of his stylish fit ‘Vest’....."

"As I was browsing through YouTube channel to search some really interesting subject videos, Before every video, YouTube was making sure that I forcefully watch the 14 seconds advert....."

"Last one is hilarious, when I saw a woman trying to seek favour from lord Ganesha, was offering lord to welcome him this season at her home, if she gets what she is dreaming for....."

May be this article writer has also joined the bandwagon of people trying to SELL something or the other ! Well, I know some statements are indeed funny sounding, while some are directly offensive, however, the intent here is to acknowledge that WE ALL ARE SELLING something to someone every time and everywhere. The question is, if selling is so integral part of our daily life, why aren’t we taking it seriously ? Why don’t we learn selling technics ? Trust me, social media, digital marketing, hashtag marketing will help to create that much needed ‘Visibility’, but then imagine your fruit shop is on road, visible to all potential buyers, but none stops by or those who stop, are not making significant purchase.?

Whom to blame ? Are your marketing efforts to be blamed ? No ! The one on whose head the blame goes is YOU. There is a clear cut difference between Marketing & Selling. Please do not get carried away with those glossy social media marketing advertisements, who promise you to generate leads. Learn to convert those leads in business. Generating Leads may be a complex tech-based process, but SELLING to those leads is an absolute SKILL and one must appreciate it. Systematic approach towards upgrading your Selling Skills will result in Growth in business, Growth in profit, Growth in number of customers.

First in Selling is “Self Selling”. Not only through posting some good pictures of yours on LinkedIn, Facebook and Instagram, but by truly able to pitch yourself ‘face to face’ to your potential client. Until you master the art of ‘Self-Selling’ all your Marketing efforts will not give you desired outcome. This article is dedicated to all those marketing professionals and stalwarts from B. schools, who successfully “sold” their ideas of “Marketing”, (largely social media marketing and branding and stuff like that) to the entrepreneur population. Now it is time to work on the real Selling Skills.

Views expressed here are purely a writer's perspective and not intended to offend any profession or professional.

Feel free to reach out to me with your thoughts on this, feel free to share it if you really endorse my views.