Everyone: Continue to Speak Up!
Pamela Neferkará
Independent Board Director | eCommerce, Brand and Retail Expert | Angel Investor | Strategic Advisor | Morning Coffee Devotee
Here we are with the dog days of summer upon us. Scorching days, breezy nights, just like every year….hold up! It’s not every year, is it? Time continues to march on, but along the way, let’s not take our eyes off of the prize.
Several weeks ago, I wrote an article entitled “How to Speak Up” with people of color in mind. Having often been the only woman/African-American/single parent in the room, I wanted to offer some advice on how to engage in a corporate setting regarding the social justice issues that have been front and center this summer. Protests may have waned and occupations such as in Seattle may have been disbanded, but across the Zoom dotted landscape of corporate America, there is still work to be done.
But whose work is it? I’ve had many conversations with friends and colleagues who are not black and to them I continue to emphasize the need for everyone to speak up. In the same way that the Me, Too movement demonstrated that it is not the responsibility of women to solve the issue of sexual harassment, the Black Lives Matter movement is hopefully showing others that it’s not up to black people to solve issues of racism. In a corporate setting, this is even more important because when there is only one black person in the room and they are the one to speak up, they are often viewed as unobjective. And, by labeling their concern as personal, it can sometimes lead a company to avoid addressing the issue.
However, the last few weeks have taught us that racism isn’t personal. It’s not about one group of people; it’s about all of us. The health pandemic has clearly shown just how interconnected and complex our world has become. So, in the same way that one person in China contracts a virus and that virus can go on to infect the entire world, we have been witness to how one person’s racism can infect entire systems.
Now is the most critical time to raise your voices and keep pushing for change.
How many of you work at a company that launched a campaign featuring somber black and white imagery or published a list of “diversity initiatives”? Do you work at a company that announced large donations to outside organizations? Is anyone thinking about what comes next?
Now is the time to ask questions such as:
//How are we translating our external messages to internal action?
//Do we have the right diversity professionals in our organization or on retainer to help steer us in the right direction?
//In addition to donations, have we asked organizations how else we can help? What other resources have we offered?
How many of you work at a company that hurriedly formed a “diversity committee” a couple months ago? Is that committee still active? Have any recommendations been implemented? Or, are you seeing initiatives that seemed to have had broad support become watered down over time?
Now is the time to ask questions such as:
//What were our objectives in forming a diversity committee or action team?
//Are the members senior enough to affect real change?
//What’s the timeline for implementation?
//How will we evaluate success?
//When do we expect to see results?
Are you lucky enough to work for a company that actually made some organizational changes and promoted people of color? If the answer is yes, what other systemic changes are underway to insure the longevity and success of that person in their new role? Remember, if a leadership team was not diverse in the past, then you can bet that the systems, processes and policies that are in place were created for the people who have historically been on that team, not those of the future.
Now is time to ask questions such as:
//What cultural changes are we implementing along with promoting more people of color?
//How are we examining our performance review process to insure it is equitable and without bias?
//What steps are we taking for executive support such as coaching for the newly promoted as well as their teams and leaders?
//Are diversity goals built into everyone’s performance expectations?
Now is the time to ask these questions and keep asking until the answers are satisfactory.
What the protests and social unrest have created is the POTENTIAL for change. REAL change takes time, steadfastness and commitment.
This is why we need everyone to speak up, to be vigilant and to continue to hold ourselves and our companies accountable today and into the future.
CEO/owner at Now and Zen Productions
4 年Great share. We need to continue having conversations and keep the momentum going in fighting for diversity and inclusion. An important reminder for us all.
Sr. Dir., Marketing | Product Marketing | Speaker | GTM | SaaS | Integrated Marketing | MarTech | B2B
4 年Thank you for this post Pamela Neferkara (she/her). I especially appreciate you giving us the question of whether diversity goals are or will be built into everyone’s performance expectations - not just for certain teams or titles. Your advisement as a tenured leader on how to speak up in a corporate setting in a productive and accountable way is much-needed and valued.
Founder I Insight + Strategy Advisor I Nike Alum I Angel Investor I Board Member - Yale School of Management Experienced Leaders Initiative
4 年Good questions lay a path to impact - thanks for actionable prompts, Pamela Neferkara (she/her).
Stakeholder Economy, Global Brand Strategy, Reputation & Purpose. Founder & President, Inspired Companies
4 年As ever, wonderfully written Pamela Neferkara (she/her) and straight to the heart of questions that need much better answers. One that I often ask myself is “What are the “best practices” that need to be redefined because just by implementing them - you lose the chance to integrate true diversity of thinking, communicating, acting and leading? Just for fun and fir example - like how most public board meetings are run. “Best practice” board meetings became best practice over the 100 years a homogenous group of us participated in them. By definition - designed for the efficacy of one type of person. I’ve been in a number of them. With all best intentions - even (and especially) the way traditional board meetings are held - need a shake up to lead is somewhere new (and way more fun) #diversitydelivers
Leadership & Portfolio Life Design Coach | Guiding leaders through pivotal transitions
4 年Pamela, great insights and I appreciate your "speaking up" and leading with key questions that begin to more deeply understand the commitment (rather than performative) organizations have made to changing systemic injustices (racism, bias, microaggression, privilege, etc) that are embedded into day to day operations. It starts with me....to continue to self-examine and to shift my own behaviors that are not contributing to valuing diversity, equality, and inclusion in the spaces in which I show up on a daily basis. Thank you for challenging each of us to do our work.