Will Everyone Be Alright?
Frank M. Campbell, CLU
I help businesses and families protect themselves from the 88% of life insurance policies that aren’t going to pay out, giving them the peace of mind and the security they deserve.
In more than 30 years in the insurance game, I have never heard a beneficiary ask me about the policy check they were receiving. The question always asked by beneficiaries is “Am I going to be alright?”
Why? Because life insurance is a living benefit. Life insurance is purchased by the living.
Most importantly, the proceeds go to the living. It's a living benefit.
Far too often, however, the benefit isn't going to be there for the living, and that is a tragedy. In most of those cases, it is a preventable tragedy.
Make Everything Alright
There are three types of beneficiaries:
My vision of the first one looks something like this.
You don't have to sell the house unless you want to or take a loan to meet the business obligations. The kids can still go to the college best suited for them rather than the one close to home. There are choices to be made, but the choices are discretionary because the money is there to back them up.
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The second scenario is less attractive.
You don't have to sell the house immediately. There are future decisions to be made, and the lack of having enough money to sustain yourself will be the driving force behind them.
The third circumstance is even worse.
Far too many people are headed there — and they don't even realize it.
It doesn’t have to be that way.
In the decades that I’ve been advising policyholders, I’ve been working to see a world where the only type of beneficiaries are the ones who are going to be alright.
Having your insurance work for you, just the way you intend, as a gift that gives forever. I continue to feel passionate about being part of that gift.
The “peace of mind” look that comes over a person’s face is always thrilling. Helping someone understand what’s going on, in simple English, proves to be powerful. Every time.
And perhaps the most powerful moment we experience is when we've been able to bring a check to a grieving beneficiary and tell them that, yes, they are going to be alright.
What can you do to be sure your loved ones will be alright? We show you the best first step to take.