Everyday Choices Create Ripples

While forecasts predict a 1.9% GDP growth for the U.S. economy and a job market that remains remarkably resilient, the real story isn’t just about numbers—it’s about how companies and people show up when faced with both opportunity and uncertainty.

At Talking Rain Beverage Co?, makers of Sparkling Ice we’ve learned that growth isn’t always linear, impact isn’t always measurable in dollars, and boldness doesn’t always look like grand gestures. Sometimes, it’s the everyday choices—to innovate, to empower, to connect—that create the biggest ripples.

Over the past five years, I’ve seen this firsthand:

?? We celebrated multiple Best Place to Work awards.

?? Our Sparkling Ice portfolio was named one of the top five brands capturing cross-generational attention in the Ad Age Harris Poll.

?? Our team earned recognition for excellence in Diversity, Equity & Inclusion.

??We partnered with nonprofits like Girls on the Run, K9s for Warriors, JED, and the American Cancer Society to amplify our social impact.

But the real achievement? Building a workplace where bold ideas are welcomed, people feel seen, and every win—big or small—is celebrated.

As we step into 2025, I’m reminded that the future belongs to those who stay curious, stay connected, and stay resilient to make bold moves—no matter the forecast.

Here’s to what comes next. ??

#NewYear #GrowthMindset #TalkingRainmaker #Innovation #Impact