Every word counts

I was contacted last week by a couple of Web Design Agencies looking to offer their services.

I can't help but notice that regardless of the service or product the approach is mostly focusing on quantity and not quality.

In other words, in most cases, there is a profound lack of knowledge when it comes to written content for Sales / Lead Generation purposes. Every word one puts in one's email counts. Every one. Words will either elevate your product or service in the eyes of your client/prospect or they will degrade your brand altogether in an instant.

In a nutshell the Original:

We provide the best web design solutions for your brand. We are highly experienced and we have been awarded numerous design awards. We are one of Europe's leading web design agencies with offices in 5 different countries.

My approach:

We communicate with you in order to understand how we can help you achieve your goals and aspirations. We put a lot of passion and energy in our designs which, rest assure, will captivate the heart of your audience.

Our work will appeal to their emotions and their minds are sure to follow. By crafting a unique brand identity we will set you and your product or service apart from your competitors. We will help you to increase traffic to your website thereby decisively contribute towards maximizing interest to your brand and product.

We will customize our solutions to meet the expectations of your clients in order to ensure maximum engagement. We understand your time limitations and we will therefore fully support you during the whole process.

Spot the difference?